Smoking CessationNCT02804880
Building Capacity and Promoting Smoking Cessation in the Community Via "Quit to Win" Contest 2016
A study testing HAR, LTM and AWARD in people with Smoking Cessation, run by The University of Hong Kong at 1 site in China.
Trial summary
The present study will examine (1) the effectiveness of personalised active referral to smoking cessation (SC) services and text messaging on encouraging SC services (2) explore the use of CBPR model to build capacity and to engage community partners in taking on this important public health issue for sustainability… Read more about this study
- Who is it for?
- Ages 18 years and older
- Conditions the study is for
- Smoking Cessation
- What is being tested?
- HAR, LTM and AWARD
- Type of treatment
- Lifestyle or therapy programme
- Could I receive a placebo?
- No, everyone receives an active treatment
- How many people
- 1,200 participants
- Where
- 1 siteChina
- Study dates
- 1 Jun 2016to 31 Aug 2017
- Phase
- Interventional
- Are there results?
- None posted in the registry
Key requirements
Who can take part, as listed by the sponsor. Only the study team can confirm whether you are eligible, so take this list to your doctor.
- Ages 18 years and older
- All sexes
- No healthy volunteers
- Adult, Older adult
Who may be able to join
- Hong Kong residents aged 18 or above
- Smoke at least 1 cigarette per day in the past 3 months
- Able to communicate in Cantonese
- Exhaled carbon monoxide (CO) 4 ppm or above, assessed by a validated CO smokerlyzer
- Have Intention to quit / reduce smoking
Who cannot join
- Smokers who have difficulties (either physical or cognitive condition) to communicate
- Currently following other smoking cessation programs
Trial locations and contacts
1 site in 1 country.
About this study
Official title: Building Capacity and Promoting Smoking Cessation in the Community Via "Quit to Win" Contest 2016: a Single-blind Cluster Randomized Controlled Trial on High Intensity Active Referral and Simple Text Messaging to Achieve Abstinence
The present study will examine (1) the effectiveness of personalised active referral to smoking cessation (SC) services and text messaging on encouraging SC services (2) explore the use of CBPR model to build capacity and to engage community partners in taking on this important public health issue for sustainability in the community. In addition, process evaluation will be conducted to assess the effectiveness of the recruitment activity and how it is linked with the overall program outcomes.
Read the detailed description
Although smoking prevalence is decreasing in Hong Kong, there are still 641,300 daily smokers (10.5%; Census and Statistics Department, 2015) and half will be killed by smoking (Lam, 2012) which accounts for over 7,000 deaths per year (Lam, Ho, Hedley, Mak, \& Peto, 2001). Smoking also accounts for a large amount of medical cost, long-term care and productivity loss of US$688 million (0.6% Hong Kong GDP) (Census \& Statistics Department, 2001; McGhee et al., 2006) . Smoking is a highly addictive behavior and it is difficult for smokers with strong nicotine dependence to quit without assistance. On the other hand, reaching and helping the many smokers who have no intention to quit is a challenge, because they are unlikely to seek professional help from smoking cessation services.
The Quit and Win programme provides an opportunity to reach and encourage a large group of smokers to make quit attempt and maintain abstinence. The Quit and Win model posits that smokers participating in the contest will have higher motivation to quit with incentives and better social support (Cahill \& Perera, 2011). Studies have found that such quitting contests or incentive programs appeared to reach a large number of smokers and demonstrated a significantly higher quit rate for the quit and win group than for the control group (Cahill \& Perera, 2015).
Smoking cessation services in Hong Kong are under-used with most of the adult daily smokers (79.6%) who had never used smoking cessation services (Census and Statistics Department, 2015). Among these smokers, only 2.4% were willing to use the services. Our previous RCT in previous QTW Contest 2015 evaluated the effects of low-intensity active referral (LAR) vs. very brief general SC advice (VBA) on quitting. LAR included onsite AWARD counselling and collection of smokers' personal contact information for SC services providers to connect with the smokers. Findings at 3-month follow-up of this RCT suggested the LAR intervention resulted in significantly higher self-reported quit rate than VBA in the control group (18.7% vs 14.0%. P<0.001).
It is warranted to evaluate if a higher intensity active referral (HAR) and/or text messaging on encouraging SC services use can achieve even higher quit rate when compared with only VBA is given in the control group. Noted the use of text-messaging is the cheaper method than HAR. By using the same design of control group in QTW 2015, we can combine and compare the 2 years QTW intervention of HAR, LAR and text-messaging using network meta-analysis. This will contribute to finding out a more cost-effective way to increase the quit rate through using SC services.
Therefore, the present study will examine (1) the effectiveness of personalised active referral to smoking cessation (SC) services and text messaging on encouraging SC services (2) explore the use of CBPR model to build capacity and to engage community partners in taking on this important public health issue for sustainability in the community. In addition, process evaluation will be conducted to assess the effectiveness of the recruitment activity and how it is linked with the overall program outcomes.
- Conditions
- Smoking Cessation
- Being tested
- HAR, LTM, AWARD, Referral card, A4 leaflet
- Keywords
- Smoking cessation, Quit to Win, Brief intervention, Personalized active referral, Instant messaging, SMS, Smoking Cessation Intervention
- Medical subject headings
- Smoking Cessation
What participants receive
What participants receive. In a randomised study each person is assigned to one group by chance.
HARBehavioural
Also called Higher intensity and personalized active referral (HAR)
Smokers will be introduced to various smoking cessation (SC) services in Hong Kong (using the referral card) and be motivated to use the services. Field research staff will assist on-site booking SC services for smokers. Tailored messages, including: harm of smoking, benefit of smoking cessation, importance of adherence to smoking cessation appointment and encouragement on abstinence will be sent via instant messaging (IM) services (e.g. WhatsApp, WeChat) to smokers after initial contact.
LTMBehavioural
Also called Low-intensity text messaging on using SC services (LTM)
Fix-schedule SMS messages will be sent to encourage them to book the smoking cessation services appointment. Smokers are required to book the SC appointments by themselves.
AWARDBehavioural
Also called Ask, Warn, Advise, Refer, Do-it-again
Ask about smoking history, Warn about the high risk of smoking, Advise to quit as soon as possible, Refer to the smoking cessation services, and Do it again: to repeat the intervention during tel. follow-ups.
Referral cardOther
Also called Smoking Cessation Service Card
The 3-folded "Smoking Cessation Services" card consists of brief information and highlights of existing smoking cessation services, contact methods, motivation information and strong supporting messages or slogans.
A4 leafletOther
Also called Brief leaflet on health warning and smoking cessation
The 2-side color printed A4 leaflet, which systematically covers the most important messages to motivate smoking cessation
Brief adviceBehavioural
Also called Brief smoking cessation advice
Very brief, minimal and general smoking cessation advice
12-page bookletOther
Also called 12-page smoking cessation booklet
12-page smoking cessation self-help booklet
| Study group | Role | What they receive |
|---|---|---|
| Group A | Experimental | HAR + AWARD + Referral Card + A4 leaflet Receives: Behavioral: HAR; Behavioral: AWARD; Other: Referral card; Other: A4 leaflet |
| Group B | Experimental | LTM + AWARD + Referral Card + A4 leaflet Receives: Behavioral: LTM; Behavioral: AWARD; Other: Referral card; Other: A4 leaflet |
| Group C | Active comparator | Brief advice + 12-page booklet Receives: Behavioral: Brief advice; Other: 12-page booklet |
What is being measured
The primary outcome is the main question the study is designed to answer.
smoking quit rate change from baseline at 3-month follow-up
The primary outcomes are self-reported 7-day point prevalence (pp) quit rate at 3 month among the three groups
Measured: 3-month follow-up
smoking quit rate change from baseline at 6-month follow-up
The primary outcomes are self-reported 7-day point prevalence (pp) quit rate at 3 month among the three groups
Measured: 6-month follow-up
Secondary outcomes (10)
Biochemical validated quit rate
biochemically validated quit rates at 3 month in the three groups
Measured: 3-month follow-up
Biochemical validated quit rate
biochemically validated quit rates at 6 month in the three groups
Measured: 6-month follow-up
Smoking reduction rate change from baseline at 3-month follow-up
rate of smoking reduction by at least half of baseline amount in the three groups
Measured: 3-month follow-up
Smoking reduction rate change from baseline at 6-month follow-up
rate of smoking reduction by at least half of baseline amount in the three groups
Measured: 6-month follow-up
Smoking quit attempt change from baseline at 3-month follow-up
number of quit attempts at 3 month among the three groups
Measured: 3-month follow-up
Smoking quit attempt change from baseline at 6-month follow-up
number of quit attempts at 6 month among the three groups
Measured: 6-month follow-up
quit rate for all subjects change from baseline at 3- and 6-month follow-up
the above cessation and reduction outcomes of all subjects participating in Quit to Win contest 2016
Measured: 3 and 6 months follow-up
Reduction rate for all subjects change from baseline at 3- and 6-month follow-up
the above cessation and reduction outcomes of all subjects participating in Quit to Win contest 2016
Measured: 3 and 6 months follow-up
Use of smoking cessation service
use of smoking cessation at 3 and 6 month follow-up among three groups
Measured: 3 and 6 months follow-up
Use of smoking cessation service for all subjects
Use of smoking cessation service for all subjects participating in Quit to Win contest 2016
Measured: 3 and 6 months follow-up
Timeline
From the start of the study to its completion; the mark is today. Estimated dates are the sponsor’s plan.
- First posted17 Jun 2016 (estimated)
- Study start1 Jun 2016
- Primary completion30 Apr 2017
- Study completion31 Aug 2017
Resources
- Official record on ClinicalTrials.govThe registry entry this page is built from, with its full change history.
- Publications (2)Papers the sponsor has linked to this study.
- Other trials for Smoking CessationStudies of the same condition, open and under way.
- More trials run by The University of Hong KongThe sponsor's other registered studies.
- What the trial phases meanHow a treatment moves from first tests in people to approval.
More details
For doctors and researchers: how the study is designed, who runs it, and its registry IDs.
Study design
- Study type
- Interventional
- Phase
- Phase N/A
- Primary purpose
- Health services research
- Allocation
- Randomised
- Intervention model
- Parallel groups
- Masking
- Single blind
- Who is masked
- Participant
- Enrolment
- 1,200 participants (estimated)
Sponsor and investigators
- Lead sponsor
- The University of Hong Kong
- Sponsor type
- University, hospital or other
- Collaborators
- Hong Kong Council on Smoking and Health
- Responsible party
- Principal investigator, Dr. Wang Man-Ping, The University of Hong Kong
- Investigators
- Man Ping Kelvin Wang, PhD, Principal investigator, The University of Hong Kong
IDs, dates and publications
- ClinicalTrials.gov ID
- NCT02804880
- Sponsor's protocol ID
- QTW2016
- Status last verified
- Oct 2016
- First submitted
- 14 Jun 2016
- Last updated
- 26 Oct 2017
- Results posted
- No
- Data monitoring committee
- Yes
- Individual data sharing
- Undecided
Publications
Zeng Y, Wu YS, Luk TT, Zhao SZ, Guo Z, Li Y, Tong HSC, Lai VWY, Cheung YTD, Lam TH, Wang MP. Quitting trajectories of Hong Kong Chinese smokers receiving behavioral smoking cessation interventions: A post hoc analysis of eight randomized controlled trials. Addiction. 2026 Jun;121(6):1568-1579. doi: 10.1111/add.70328. Epub 2026 Jan 17.
PubMed 41546550Weng X, Wang MP, Suen YN, Li WHC, Wu Y, Cheung DYT, Kwong ACS, Lai VWY, Chan SSC, Lam TH. Comparing different intensities of active referral to smoking cessation services in promoting smoking cessation among community smokers: a study protocol of a cluster randomized controlled trial. BMC Public Health. 2018 Jul 4;18(1):830. doi: 10.1186/s12889-018-5782-1.
PubMed 29973191
Study at a glance
From the registry record, last updated by the sponsor on 26 Oct 2017. Recruitment status is as the sponsor reported it: confirm with the study team.
- Official title
- Building Capacity and Promoting Smoking Cessation in the Community Via "Quit to Win" Contest 2016: a Single-blind Cluster Randomized Controlled Trial on High Intensity Active Referral and Simple Text Messaging to Achieve Abstinence
- ClinicalTrials.gov ID
- NCT02804880
- Acronym / sponsor ID
- QTW2016
- Conditions
- Smoking Cessation
- Keywords
- Smoking cessation, Quit to Win, Brief intervention, Personalized active referral, Instant messaging, SMS, Smoking Cessation Intervention
- Study type
- Interventional
- Recruitment status
- Completed
- Enrolment
- 1,200 participants (estimated)
- Lead sponsor
- The University of Hong KongUniversity, hospital or other
- Collaborators
- Hong Kong Council on Smoking and Health
- Study start
- 1 Jun 2016 (actual)
- Primary completion
- 30 Apr 2017 (actual)
- Study completion
- 31 Aug 2017 (actual)
- First posted
- 17 Jun 2016 (estimated)
- Results
- Not posted in the source record
Clinical summary
The research question as the sponsor registered it. This describes what the study plans to test, not what it found.
The present study will examine (1) the effectiveness of personalised active referral to smoking cessation (SC) services and text messaging on encouraging SC services (2) explore the use of CBPR model to build capacity and to engage community partners in taking on this important public health issue for sustainability in the community. In addition, process evaluation will be conducted to assess the effectiveness of the recruitment activity and how it is linked with the overall program outcomes.
Detailed description
Although smoking prevalence is decreasing in Hong Kong, there are still 641,300 daily smokers (10.5%; Census and Statistics Department, 2015) and half will be killed by smoking (Lam, 2012) which accounts for over 7,000 deaths per year (Lam, Ho, Hedley, Mak, \& Peto, 2001). Smoking also accounts for a large amount of medical cost, long-term care and productivity loss of US$688 million (0.6% Hong Kong GDP) (Census \& Statistics Department, 2001; McGhee et al., 2006) . Smoking is a highly addictive behavior and it is difficult for smokers with strong nicotine dependence to quit without assistance. On the other hand, reaching and helping the many smokers who have no intention to quit is a challenge, because they are unlikely to seek professional help from smoking cessation services.
The Quit and Win programme provides an opportunity to reach and encourage a large group of smokers to make quit attempt and maintain abstinence. The Quit and Win model posits that smokers participating in the contest will have higher motivation to quit with incentives and better social support (Cahill \& Perera, 2011). Studies have found that such quitting contests or incentive programs appeared to reach a large number of smokers and demonstrated a significantly higher quit rate for the quit and win group than for the control group (Cahill \& Perera, 2015).
Smoking cessation services in Hong Kong are under-used with most of the adult daily smokers (79.6%) who had never used smoking cessation services (Census and Statistics Department, 2015). Among these smokers, only 2.4% were willing to use the services. Our previous RCT in previous QTW Contest 2015 evaluated the effects of low-intensity active referral (LAR) vs. very brief general SC advice (VBA) on quitting. LAR included onsite AWARD counselling and collection of smokers' personal contact information for SC services providers to connect with the smokers. Findings at 3-month follow-up of this RCT suggested the LAR intervention resulted in significantly higher self-reported quit rate than VBA in the control group (18.7% vs 14.0%. P<0.001).
It is warranted to evaluate if a higher intensity active referral (HAR) and/or text messaging on encouraging SC services use can achieve even higher quit rate when compared with only VBA is given in the control group. Noted the use of text-messaging is the cheaper method than HAR. By using the same design of control group in QTW 2015, we can combine and compare the 2 years QTW intervention of HAR, LAR and text-messaging using network meta-analysis. This will contribute to finding out a more cost-effective way to increase the quit rate through using SC services.
Therefore, the present study will examine (1) the effectiveness of personalised active referral to smoking cessation (SC) services and text messaging on encouraging SC services (2) explore the use of CBPR model to build capacity and to engage community partners in taking on this important public health issue for sustainability in the community. In addition, process evaluation will be conducted to assess the effectiveness of the recruitment activity and how it is linked with the overall program outcomes.
Study design
- Primary purpose
- Health services research
- Allocation
- Randomised
- Intervention model
- Parallel groups
- Masking
- Single blind (participant)
- Number of arms
- 3
| Arm | Type | Receives |
|---|---|---|
| Group A | Experimental | Behavioral: HAR, Behavioral: AWARD, Other: Referral card, Other: A4 leafletHAR + AWARD + Referral Card + A4 leaflet |
| Group B | Experimental | Behavioral: LTM, Behavioral: AWARD, Other: Referral card, Other: A4 leafletLTM + AWARD + Referral Card + A4 leaflet |
| Group C | Active comparator | Behavioral: Brief advice, Other: 12-page bookletBrief advice + 12-page booklet |
Who may qualify
- Ages
- 18 years and older
- Sex
- All
- Healthy volunteers
- Not accepted
- Age groups
- Adult, Older adult
Key inclusion criteria (5 listed)
- Hong Kong residents aged 18 or above
- Smoke at least 1 cigarette per day in the past 3 months
- Able to communicate in Cantonese
- Exhaled carbon monoxide (CO) 4 ppm or above, assessed by a validated CO smokerlyzer
- Have Intention to quit / reduce smoking
Key exclusion criteria (2 listed)
- Smokers who have difficulties (either physical or cognitive condition) to communicate
- Currently following other smoking cessation programs
Eligibility is decided by the study team after screening; this overview does not establish that a patient qualifies. Full inclusion and exclusion criteria.
Interventions
| Intervention | Type | Arms |
|---|---|---|
| HARAlso: Higher intensity and personalized active referral (HAR)Smokers will be introduced to various smoking cessation (SC) services in Hong Kong (using the referral card) and be motivated to use the services. Field research staff will assist on-site booking SC services for smokers. Tailored messages, including: harm of smoking, benefit of smoking cessation, importance of adherence to smoking cessation appointment and encouragement on abstinence will be sent via instant messaging (IM) services (e.g. WhatsApp, WeChat) to smokers after initial contact. | Behavioural | Group A |
| LTMAlso: Low-intensity text messaging on using SC services (LTM)Fix-schedule SMS messages will be sent to encourage them to book the smoking cessation services appointment. Smokers are required to book the SC appointments by themselves. | Behavioural | Group B |
| AWARDAlso: Ask, Warn, Advise, Refer, Do-it-againAsk about smoking history, Warn about the high risk of smoking, Advise to quit as soon as possible, Refer to the smoking cessation services, and Do it again: to repeat the intervention during tel. follow-ups. | Behavioural | Group A, Group B |
| Referral cardAlso: Smoking Cessation Service CardThe 3-folded "Smoking Cessation Services" card consists of brief information and highlights of existing smoking cessation services, contact methods, motivation information and strong supporting messages or slogans. | Other | Group A, Group B |
| A4 leafletAlso: Brief leaflet on health warning and smoking cessationThe 2-side color printed A4 leaflet, which systematically covers the most important messages to motivate smoking cessation | Other | Group A, Group B |
| Brief adviceAlso: Brief smoking cessation adviceVery brief, minimal and general smoking cessation advice | Behavioural | Group C |
| 12-page bookletAlso: 12-page smoking cessation booklet12-page smoking cessation self-help booklet | Other | Group C |
Primary outcome
smoking quit rate change from baseline at 3-month follow-up
Time frame: 3-month follow-up
The primary outcomes are self-reported 7-day point prevalence (pp) quit rate at 3 month among the three groups
smoking quit rate change from baseline at 6-month follow-up
Time frame: 6-month follow-up
The primary outcomes are self-reported 7-day point prevalence (pp) quit rate at 3 month among the three groups
10 secondary outcomes
Biochemical validated quit rate
Time frame: 3-month follow-up
Biochemical validated quit rate
Time frame: 6-month follow-up
Smoking reduction rate change from baseline at 3-month follow-up
Time frame: 3-month follow-up
Smoking reduction rate change from baseline at 6-month follow-up
Time frame: 6-month follow-up
Smoking quit attempt change from baseline at 3-month follow-up
Time frame: 3-month follow-up
Smoking quit attempt change from baseline at 6-month follow-up
Time frame: 6-month follow-up
quit rate for all subjects change from baseline at 3- and 6-month follow-up
Time frame: 3 and 6 months follow-up
Reduction rate for all subjects change from baseline at 3- and 6-month follow-up
Time frame: 3 and 6 months follow-up
Use of smoking cessation service
Time frame: 3 and 6 months follow-up
Use of smoking cessation service for all subjects
Time frame: 3 and 6 months follow-up
Results and safety
The study is completed, but results are not available in the source record. That does not mean the treatment did or did not work.
Research links
- Official record on ClinicalTrials.govLast updated by the sponsor 26 Oct 2017.
- Derived from this study: PubMed 41546550Zeng Y, Wu YS, Luk TT, Zhao SZ, Guo Z, Li Y, Tong HSC, Lai VWY, Cheung YTD, Lam TH, Wang MP. Quitting trajectories of Hong Kong Chinese smokers receiving behavioral smoking cessation interventions: A post hoc analysis of eight randomized controlled trials. Addiction. 2026 Jun;121(6):1568-1579. doi: 10.1111/add.70328. Epub 2026 Jan 17.
- Derived from this study: PubMed 29973191Weng X, Wang MP, Suen YN, Li WHC, Wu Y, Cheung DYT, Kwong ACS, Lai VWY, Chan SSC, Lam TH. Comparing different intensities of active referral to smoking cessation services in promoting smoking cessation among community smokers: a study protocol of a cluster randomized controlled trial. BMC Public Health. 2018 Jul 4;18(1):830. doi: 10.1186/s12889-018-5782-1.
- Individual participant dataSharing planned: Undecided
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Referral and contact
AzTrials does not enrol participants or take referrals. Contact the study team or a site listed below; they decide who can take part. This study is not recruiting at the moment.
Man Ping Kelvin Wang, PhD principal investigator
The University of Hong Kong
1 site in 1 country: see every site and its status.
Questions about this trial
What is this clinical trial studying?
A study testing HAR, LTM and AWARD in people with Smoking Cessation, run by The University of Hong Kong at 1 site in China.
The full registered description is in the About this study section and the official record.
Who may be eligible to take part?
The sponsor lists 5 inclusion and 2 exclusion criteria. Eligibility is decided by the study team after screening, so read the full criteria and contact a listed site.
Is this clinical trial currently recruiting?
The record says: finished, as of the sponsor's last update on 26 Oct 2017. Status can change between updates, so confirm with the study contact before making plans.
Where is the study taking place?
The record lists 1 site in China. Whether a site is taking part right now should be confirmed with that site. See every site.
What are the possible benefits and risks?
They depend on the study and the treatment, and no study can promise a benefit. The study team explains the known risks during informed consent, before anyone joins; the record itself does not list them.
Are results available for this study?
The study is completed, but results are not available in the source record. That does not mean the treatment did or did not work.
How can a doctor refer a patient or contact the research team?
The record lists no contact. The official record names the sponsor, who can be asked directly. AzTrials does not enrol participants or take referrals.
What does the primary outcome measure?
smoking quit rate change from baseline at 3-month follow-up (time frame: 3-month follow-up). The study lists 2 primary outcomes in all. It is what the study was designed to measure, not a finding.
Where can I read the original study information?
On the ClinicalTrials.gov record for NCT02804880, which also lists 2 linked publications.
Does a listing mean the treatment is approved or proven to work?
No. A listing means the study is registered. It does not show that the treatment is safe, works, or is approved by a regulator.
How often is this information updated?
AzTrials copies changed records from ClinicalTrials.gov every night and reloads the whole registry every week. The sponsor last updated this record on 26 Oct 2017.