Behavior Changing Intervention for Smokeless Tobacco and Betel Quid Use in Adolescents

In lieu of the increasing disease burden of oral cancer in South Asian countries due to increasing popularly fashionable SLT consumption; the objective is to develop (i) a BCI pertinent to socio-cultural aspect for South Asian SLT users, followed by (ii) assessing its efficacy in changing perception and dependency regarding SLT use in high risk group of 11-16 years old school going children of Karachi of both private and public sector schools.

It is also aimed to deconstruct the BCI to establish which components of our BCT are more useful in making an intervention most efficient by using sub-indices of fidelity index to assess the adherence and quality of each component of intervention. Each component will be scored using fidelity index by a neutral trained listener each time intervention is delivered by a trained personnel.

Quantitatively, the objectives of the study are to:

1. measure SLT/ or BQ use prevalence amongst adolescents of 11-16 years ii. assess the reasons behind their use of SLT/ or BQ in users (both intervention and control clusters) by using Reasons for Betel Quid Chewing Scale (RBCS). iii. evaluate the dependency on SLT/ or BQ in users (both intervention and control clusters) using Fagerstörm Tobacco and Nicotine Dependency scale for Smokeless Tobacco (FTND-ST) and Betel Quid Dependency by using Betel Quid Dependency Scale (BQDS). iv. assess perceptions of adolescents (both intervention and control clusters) regarding ill effects of SLT/ or BQ use in oral cavity causing oral cancer and OPMLs.
2. assess the perception of adolescents regarding oral cancer picture of SLT/ or BQ product pack in cessation of its use with the help of Behavior Changing Intervention in intervention cluster and a questionnaire item in control cluster. vi. evaluate each component of Behavior Changing Intervention in its efficacy by using fidelity index and self-perceived efficacy by participants of intervention cluster.

This study will be conducted at government and private schools of Karachi as schools have the maximum probability of engaging focused age group of mixed ethnicity, religion, different cultures and different socio-economic strata of the population. Also, these young individuals spend a substantial number of their waking hours in school thus they are easily approachable globally without needing to delineate or be reliant on families(41).

With a population of approximately 24 million, Karachi is the largest city of Pakistan(42). Karachi City government has divided the city into six (6) districts in 2013 with each district being further divided into administrative towns of total 18 in number(43).

Multi stage cluster sampling will be done. Out of six districts, 26 clusters (secondary schools) will be randomly selected proportionate to the number of each school type (ensuring equal participation of government and private schools). The students of 11-16 years of age, studying in grade VI - Grade X will be randomly recruited. Complete lists of all private and government schools of Karachi have been arranged by requesting respective Directors (Appendix 6). If any randomly selected school declines to participate than another school will be randomly selected from the same district; also, a government school will be selected if government school will decline and vice versa. Fifty-100 students per school will be randomly included in the study. Depending upon the size of each class, students will be randomly selected from each of the secondary classes present on the day of our visit till a total number of 50-100 is reached.

This will therefore summit a total sample size of 2200 that may be considered representative of the 11-16 year adolescents of Karachi as Global Youth Tobacco Survey conducted in Karachi, Pakistan in 2008 enrolled 720 individuals of 13-15 years for comprehensive tobacco control program(44).

Students of younger or older age group than mentioned already will be excluded and students who already are undergoing treatments for Oral Cancer will be excluded.

For recruitment purposes, investigators will contact principals of selected schools (both government and private) to provide them with details regarding the intervention, its merits and efficacy, and will request for their inclination to participate in the trial. If any selected school refuses to participate then another school of same profile will be sent an invitation.

Schools' heads will then be requested to send consent forms (will be provide to schools) to the parents along with a covering letter in which they will be provided with all relevant details regarding intervention and will be encouraged to contact principal investigator via a text on given contact number who will then call parents to respond to all queries since principal investigator does not have toll-free number(33).

Parents will be requested to sign an acceptance or refusal on the form and sent it back to school by a specific decided date.

After 12 weeks, a follow up visit will ensue to:

1. Re-assess their perceptions regarding SLT/or BQ use in users and non-users of both intervention and control clusters.
2. Re-assess their dependency on SLT/or BQ in users of both intervention and control clusters.
3. Re-evaluate their perceptions (of users and non-users of intervention cluster) regarding warning labels on SLT/or BQ product packet
4. Collect their quit calendars to assess quit from users of both intervention and control clusters, and
5. Collect perceived efficacy of each component of BCI that helped them quit, attempt to quit or change perceptions from all users and non-users of intervention cluster to assess efficacy of each component of BCI.

Any differences in outcome based on BCI will be assessed and documented between two arms of cluster-randomized trial.

The change in perceptions if at all, after four weeks, regarding imprinting of pictorial warning labels on SLT packaging will help us in recommending its implementation at National level to curb SLT use.