Cigarette SmokingNCT04879225
Menthol and Mint Experimental Tobacco Marketplace (ETM) Study
A study testing Tobacco e-liquids, Menthol and Tobacco e-liquids and Mint, Menthol and Tobacco e-liquids in people with Cigarette Smoking and Vaping, run by Wake Forest University Health Sciences at 1 site in United States.
Trial summary
Menthol cigarettes comprise almost one-third of the United States (US) market share and are disproportionately smoked by racial minorities. Tobacco control policies targeting menthol flavoring in tobacco could have significant public health outcomes, especially among black smokers. Read more about this study
- Who is it for?
- Ages 21 years and olderHealthy volunteers can take part
- Conditions the study is for
- Cigarette Smoking, Vaping
- What is being tested?
- Tobacco e-liquids, Menthol and Tobacco e-liquids and Mint, Menthol and Tobacco e-liquids
- Type of treatment
- Lifestyle or therapy programme
- Could I receive a placebo?
- No, everyone receives an active treatment
- How many people
- 66 participants
- Where
- 1 siteUnited States
- Study dates
- 21 Jun 2021to 29 Dec 2022
- Phase
- Interventional
- Are there results?
- Yes, posted in the registrySummary in the doctors' view
Key requirements
Who can take part, as listed by the sponsor. Only the study team can confirm whether you are eligible, so take this list to your doctor.
- Ages 21 years and older
- All sexes
- Healthy volunteers accepted
- Adult, Older adult
Who may be able to join
- 21+ years of age
- Self-report smoking at least 5 cigarettes per day for the past year
- Self-report smoking menthol cigarette brands > 80% of the time
- Breathe carbon monoxide (CO) level > 8 ppm Willingness to use other tobacco products during the study
- Speak, comprehend, and read English sufficiently to complete study procedures
- Have home access to a computer or tablet with a web camera and internet access
Who cannot join
- Currently seeking treatment to quit smoking
- Self-reported serious medical or psychiatric condition(s) including cardiovascular and chronic respiratory diseases
- Body temperature > 100.4 F
- Cold, flu or Novel Coronavirus (COVID-19) symptoms including fever, cough, and runny nose in the past 30 days
- Currently pregnant, breastfeeding or intending to become pregnant for the duration of the study or unwilling to agree to use adequate protection to avoid pregnancy
- CO reading > 80 ppm
- Enrollment stratum (Non-Hispanic, white or Black/African American)
Trial locations and contacts
1 site in 1 country.
United States1 site
Wake Forest Health Sciences
Winston-Salem, North Carolina, 27157
About this study
Official title: The Impact of Menthol and Mint E-liquid Bans on Menthol Cigarette Smokers
Menthol cigarettes comprise almost one-third of the United States (US) market share and are disproportionately smoked by racial minorities. Tobacco control policies targeting menthol flavoring in tobacco could have significant public health outcomes, especially among black smokers. One key challenge of tobacco regulation is weighing the risks and benefits of potential policies across different populations (i.e., users and non-users). Tension arises between policies intended to prevent adolescent and young adult (AYA) tobacco initiation and those intended to reduce harm among current tobacco users. The availability of menthol e-liquids may be important for encouraging menthol cigarette smokers to switch to e- cigarettes, but mint e-liquids, which are appealing to AYA, may be unnecessary to facilitate switching. Including mint e-liquids in flavor bans but allowing menthol e-liquids to remain on the market as potential substitution products for menthol smokers may be an optimal policy approach. The study team is proposing a lab study and field assessment to determine how including menthol and mint e-liquids in e-liquid flavor bans or sales restrictions affects tobacco product purchasing and use among menthol cigarette smokers. At lab sessions, participants will complete the Experimental Tobacco Marketplace (ETM) task, a behavioral economics task in which they receive account balances to an online store and can buy menthol cigarettes at escalating costs or buy e-liquids, non-menthol cigarettes, or nicotine replacement gum at fixed costs. They will complete the task under four marketplace conditions: (1) only tobacco e-liquids available, (2) menthol and tobacco e-liquids available, (3) menthol, mint, and tobacco e-liquids available, and (4) tobacco, menthol, mint, fruit, dessert. During a field assessment, product choice is validated by assessing use of products purchased during the ETM task. This proposal will inform policy-makers about the impact banning menthol and mint e-liquids will have on facilitating menthol cigarette smokers switching to e-cigarettes.
Read the detailed description
The study team proposes to conduct a within-subjects, multi-session virtual lab study and validation field assessment to determine how the availability of menthol and mint e-liquids affects product purchasing among menthol cigarette smokers. Adult daily menthol cigarette smokers will be recruited for this study. After initial eligibility is assessed, participants will complete six virtual sessions and one field assessment to evaluate their tobacco use.
Participants will be recruited from Winston-Salem, North Carolina (NC) and the surrounding area using advertisements on public transit, community flyers, and social media. Curbside visits to drop off biosamples and pickup study products will be conducted outside the Wake Forest Tobacco Control Center of Excellence located in Biotech Place in the Innovation Quarter.
The study team anticipates recruiting up to 100 participants to achieve 80 completers. Equal numbers of black and white participants will be enrolled.
- Conditions
- Cigarette Smoking, Vaping
- Being tested
- Tobacco e-liquids, Menthol and Tobacco e-liquids, Mint, Menthol and Tobacco e-liquids, All e-liquid flavors
- Keywords
- smoking, menthol, mint, vaping, menthol ban
- Medical subject headings
- Cigarette Smoking, Vaping, Smoking
What participants receive
What participants receive. In a randomised study each person is assigned to one group by chance.
Tobacco e-liquidsBehavioural
Marketplace includes tobacco flavored e-liquids
Menthol and Tobacco e-liquidsBehavioural
Marketplace includes menthol and tobacco flavored e-liquids
Mint, Menthol and Tobacco e-liquidsBehavioural
Marketplace includes mint, menthol and tobacco flavored e-liquids
All e-liquid flavorsBehavioural
Marketplace includes fruit, dessert, mint, menthol and tobacco flavored e-liquids
| Study group | Role | What they receive |
|---|---|---|
| Intervention 1: Fruit, dessert, mint, menthol, tobacco | Experimental | All participants receive all interventional e-liquid flavors on separate days. Receives: Behavioral: All e-liquid flavors |
| Intervention 2: Mint, menthol, and tobacco | Experimental | All participants receive all interventional e-liquid flavors on separate days. Receives: Behavioral: Mint, Menthol and Tobacco e-liquids |
| Intervention 3: Menthol and Tobacco | Experimental | All participants receive all interventional e-liquid flavors on separate days. Receives: Behavioral: Menthol and Tobacco e-liquids |
| Intervention 4: Only tobacco | Experimental | All participants receive all interventional e-liquid flavors on separate days. Receives: Behavioral: Tobacco e-liquids |
What is being measured
The primary outcome is the main question the study is designed to answer.
Total Amount of Combusted Tobacco Purchased
Total amount of non-menthol cigarettes purchased when menthol cigarettes are not available.
Measured: Day 3
Total Amount of Combusted Tobacco Purchased
Total amount of non-menthol cigarettes purchased when menthol cigarettes are not available.
Measured: Day 4
Total Amount of Combusted Tobacco Purchased
Total amount of non-menthol cigarettes purchased when menthol cigarettes are not available.
Measured: Day 5
Total Amount of Combusted Tobacco Purchased
Total amount of non-menthol cigarettes purchased when menthol cigarettes are not available.
Measured: Day 6
Secondary outcomes (1)
Total Amount of E-liquid Purchased
Total amount of e-liquid purchased when menthol cigarettes are not available.
Measured: Day 3, Day 4, Day 5, Day 6
Timeline
From the start of the study to its completion; the mark is today. Estimated dates are the sponsor’s plan.
- First posted10 May 2021
- Study start21 Jun 2021
- Primary completion29 Dec 2022
- Study completion29 Dec 2022
Resources
- Official record on ClinicalTrials.govThe registry entry this page is built from, with its full change history.
- Posted resultsParticipant flow, outcome measures and adverse events reported by the sponsor.
- Other trials for Cigarette SmokingStudies of the same condition, open and under way.
- More trials run by Wake Forest University Health SciencesThe sponsor's other registered studies.
- What the trial phases meanHow a treatment moves from first tests in people to approval.
More details
For doctors and researchers: how the study is designed, who runs it, and its registry IDs.
Study design
- Study type
- Interventional
- Phase
- Phase N/A
- Primary purpose
- Other
- Allocation
- Non-randomised
- Intervention model
- Sequential
- Model description
- Participants will experience four marketplace conditions that differ in the availability of flavored e-liquids.
- Masking
- None (open label)
- Enrolment
- 66 participants (actual)
Sponsor and investigators
- Lead sponsor
- Wake Forest University Health Sciences
- Sponsor type
- University, hospital or other
- Responsible party
- Sponsor
- Investigators
- Rachel Denlinger, PhD, MPH, Principal investigator, Wake Forest Health Sciences
IDs, dates and publications
- ClinicalTrials.gov ID
- NCT04879225
- Sponsor's protocol ID
- IRB00065077
- Status last verified
- Apr 2022
- First submitted
- 13 Apr 2021
- Last updated
- 26 Jun 2024
- Results posted
- Yes, on ClinicalTrials.gov
- Data monitoring committee
- No
- FDA-regulated drug
- No
- FDA-regulated device
- No
- Individual data sharing
- No
Study at a glance
From the registry record, last updated by the sponsor on 26 Jun 2024. Recruitment status is as the sponsor reported it: confirm with the study team.
- Official title
- The Impact of Menthol and Mint E-liquid Bans on Menthol Cigarette Smokers
- ClinicalTrials.gov ID
- NCT04879225
- Acronym / sponsor ID
- IRB00065077
- Conditions
- Cigarette Smoking, Vaping
- Keywords
- smoking, menthol, mint, vaping, menthol ban
- Study type
- Interventional
- Recruitment status
- Completed
- Enrolment
- 66 participants (actual)
- Lead sponsor
- Wake Forest University Health SciencesUniversity, hospital or other
- Study start
- 21 Jun 2021 (actual)
- Primary completion
- 29 Dec 2022 (actual)
- Study completion
- 29 Dec 2022 (actual)
- First posted
- 10 May 2021 (actual)
- Results
- Posted 26 Jun 2024
Clinical summary
The research question as the sponsor registered it. This describes what the study plans to test, not what it found.
Menthol cigarettes comprise almost one-third of the United States (US) market share and are disproportionately smoked by racial minorities. Tobacco control policies targeting menthol flavoring in tobacco could have significant public health outcomes, especially among black smokers. One key challenge of tobacco regulation is weighing the risks and benefits of potential policies across different populations (i.e., users and non-users). Tension arises between policies intended to prevent adolescent and young adult (AYA) tobacco initiation and those intended to reduce harm among current tobacco users. The availability of menthol e-liquids may be important for encouraging menthol cigarette smokers to switch to e- cigarettes, but mint e-liquids, which are appealing to AYA, may be unnecessary to facilitate switching. Including mint e-liquids in flavor bans but allowing menthol e-liquids to remain on the market as potential substitution products for menthol smokers may be an optimal policy approach. The study team is proposing a lab study and field assessment to determine how including menthol and mint e-liquids in e-liquid flavor bans or sales restrictions affects tobacco product purchasing and use among menthol cigarette smokers. At lab sessions, participants will complete the Experimental Tobacco Marketplace (ETM) task, a behavioral economics task in which they receive account balances to an online store and can buy menthol cigarettes at escalating costs or buy e-liquids, non-menthol cigarettes, or nicotine replacement gum at fixed costs. They will complete the task under four marketplace conditions: (1) only tobacco e-liquids available, (2) menthol and tobacco e-liquids available, (3) menthol, mint, and tobacco e-liquids available, and (4) tobacco, menthol, mint, fruit, dessert. During a field assessment, product choice is validated by assessing use of products purchased during the ETM task. This proposal will inform policy-makers about the impact banning menthol and mint e-liquids will have on facilitating menthol cigarette smokers switching to e-cigarettes.
Detailed description
The study team proposes to conduct a within-subjects, multi-session virtual lab study and validation field assessment to determine how the availability of menthol and mint e-liquids affects product purchasing among menthol cigarette smokers. Adult daily menthol cigarette smokers will be recruited for this study. After initial eligibility is assessed, participants will complete six virtual sessions and one field assessment to evaluate their tobacco use.
Participants will be recruited from Winston-Salem, North Carolina (NC) and the surrounding area using advertisements on public transit, community flyers, and social media. Curbside visits to drop off biosamples and pickup study products will be conducted outside the Wake Forest Tobacco Control Center of Excellence located in Biotech Place in the Innovation Quarter.
The study team anticipates recruiting up to 100 participants to achieve 80 completers. Equal numbers of black and white participants will be enrolled.
Study design
- Primary purpose
- Other
- Allocation
- Non-randomised
- Intervention model
- Sequential
- Masking
- None (open label)
- Number of arms
- 4
- Model description
- Participants will experience four marketplace conditions that differ in the availability of flavored e-liquids.
| Arm | Type | Receives |
|---|---|---|
| Intervention 1: Fruit, dessert, mint, menthol, tobacco | Experimental | Behavioral: All e-liquid flavorsAll participants receive all interventional e-liquid flavors on separate days. |
| Intervention 2: Mint, menthol, and tobacco | Experimental | Behavioral: Mint, Menthol and Tobacco e-liquidsAll participants receive all interventional e-liquid flavors on separate days. |
| Intervention 3: Menthol and Tobacco | Experimental | Behavioral: Menthol and Tobacco e-liquidsAll participants receive all interventional e-liquid flavors on separate days. |
| Intervention 4: Only tobacco | Experimental | Behavioral: Tobacco e-liquidsAll participants receive all interventional e-liquid flavors on separate days. |
Who may qualify
- Ages
- 21 years and older
- Sex
- All
- Healthy volunteers
- Accepted
- Age groups
- Adult, Older adult
Key inclusion criteria (6 listed)
- 21+ years of age
- Self-report smoking at least 5 cigarettes per day for the past year
- Self-report smoking menthol cigarette brands > 80% of the time
- Breathe carbon monoxide (CO) level > 8 ppm Willingness to use other tobacco products during the study
- Speak, comprehend, and read English sufficiently to complete study procedures
Key exclusion criteria (7 listed)
- Currently seeking treatment to quit smoking
- Self-reported serious medical or psychiatric condition(s) including cardiovascular and chronic respiratory diseases
- Body temperature > 100.4 F
- Cold, flu or Novel Coronavirus (COVID-19) symptoms including fever, cough, and runny nose in the past 30 days
- Currently pregnant, breastfeeding or intending to become pregnant for the duration of the study or unwilling to agree to use adequate protection to avoid pregnancy
Eligibility is decided by the study team after screening; this overview does not establish that a patient qualifies. Full inclusion and exclusion criteria.
Interventions
| Intervention | Type | Arms |
|---|---|---|
| Tobacco e-liquidsMarketplace includes tobacco flavored e-liquids | Behavioural | Intervention 4: Only tobacco |
| Menthol and Tobacco e-liquidsMarketplace includes menthol and tobacco flavored e-liquids | Behavioural | Intervention 3: Menthol and Tobacco |
| Mint, Menthol and Tobacco e-liquidsMarketplace includes mint, menthol and tobacco flavored e-liquids | Behavioural | Intervention 2: Mint, menthol, and tobacco |
| All e-liquid flavorsMarketplace includes fruit, dessert, mint, menthol and tobacco flavored e-liquids | Behavioural | Intervention 1: Fruit, dessert, mint, menthol, tobacco |
Primary outcome
Total Amount of Combusted Tobacco Purchased
Time frame: Day 3
Total amount of non-menthol cigarettes purchased when menthol cigarettes are not available.
Total Amount of Combusted Tobacco Purchased
Time frame: Day 4
Total amount of non-menthol cigarettes purchased when menthol cigarettes are not available.
Total Amount of Combusted Tobacco Purchased
Time frame: Day 5
Total amount of non-menthol cigarettes purchased when menthol cigarettes are not available.
Total Amount of Combusted Tobacco Purchased
Time frame: Day 6
Total amount of non-menthol cigarettes purchased when menthol cigarettes are not available.
1 secondary outcome
Total Amount of E-liquid Purchased
Time frame: Day 3, Day 4, Day 5, Day 6
Results and safety
Loading the posted results from ClinicalTrials.gov…
Research links
- Official record on ClinicalTrials.govLast updated by the sponsor 26 Jun 2024.
- Posted resultsParticipant flow, baseline, all outcome measures and adverse events.
- Individual participant dataSharing planned: No
Related trials for Cigarette Smoking
Active, not recruiting
Symptoms and Functions in Patients With COPD and Chronic Bronchitis Switching From CIG to THS
COPD, Smoking
Enrolling by invitationObservational study
Using Smartwatches to Monitor Smoking in Real-life Situations
Smoking
Not yet recruiting
Impacto 2.0: Mobile Smoking Cessation Across Texas
Cigarette Smoking, Smoking Cessation
RecruitingPhase 3
Studying NMDA and Sigma-1 in Smoking Cessation Treatment (SUMMIT)
Smoking Cessation
Active, not recruiting
Assessment of HPHC Exposure in Smokers Switching to THS/TP18 With Different Device Variants
Smoking
Referral and contact
AzTrials does not enrol participants or take referrals. Contact the study team or a site listed below; they decide who can take part. This study is not recruiting at the moment.
Rachel Denlinger, PhD, MPH principal investigator
Wake Forest Health Sciences
1 site in 1 country: see every site and its status.
Questions about this trial
What is this clinical trial studying?
A study testing Tobacco e-liquids, Menthol and Tobacco e-liquids and Mint, Menthol and Tobacco e-liquids in people with Cigarette Smoking and Vaping, run by Wake Forest University Health Sciences at 1 site in United States.
The full registered description is in the About this study section and the official record.
Who may be eligible to take part?
The sponsor lists 6 inclusion and 7 exclusion criteria. Eligibility is decided by the study team after screening, so read the full criteria and contact a listed site.
Is this clinical trial currently recruiting?
The record says: finished, as of the sponsor's last update on 26 Jun 2024. Status can change between updates, so confirm with the study contact before making plans.
Where is the study taking place?
The record lists 1 site in United States. Whether a site is taking part right now should be confirmed with that site. See every site.
What are the possible benefits and risks?
They depend on the study and the treatment, and no study can promise a benefit. The study team explains the known risks during informed consent, before anyone joins; the record itself does not list them.
Are results available for this study?
Yes. Results are posted in the registry (first posted 26 Jun 2024). A summary is in the For doctors view, and the full results are on ClinicalTrials.gov.
How can a doctor refer a patient or contact the research team?
The record lists no contact. The official record names the sponsor, who can be asked directly. AzTrials does not enrol participants or take referrals.
What does the primary outcome measure?
Total Amount of Combusted Tobacco Purchased (time frame: Day 3). The study lists 4 primary outcomes in all. It is what the study was designed to measure, not a finding.
Where can I read the original study information?
Does a listing mean the treatment is approved or proven to work?
No. A listing means the study is registered. It does not show that the treatment is safe, works, or is approved by a regulator.
How often is this information updated?
AzTrials copies changed records from ClinicalTrials.gov every night and reloads the whole registry every week. The sponsor last updated this record on 26 Jun 2024.