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Tobacco UseNCT05066126

Mixed Presentation on Social Media

A study testing Mixed-Presentation of Content in people with Tobacco Use and Tobacco Dependence, run by University of Pennsylvania at 1 site in United States.

Completed

Finished. The study has ended and is not enrolling. Results may be posted on the official record.

Official record
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Trial summary

This study is to understand how the presentation of information on social media influences processing and recall of information, particularly in relation to modified risk tobacco products. Read more about this study

Who is it for?
Ages 18 years and olderHealthy volunteers can take part
Conditions the study is for
Tobacco Use, Tobacco Dependence
What is being tested?
Mixed-Presentation of Content
Could I receive a placebo?
No, everyone receives an active treatment
How many people
828 participants
Where
1 siteUnited States
Study dates
15 Nov 2021to 10 Aug 2022
Phase
Interventional
Are there results?
None posted in the registry

Key requirements

Who can take part, as listed by the sponsor. Only the study team can confirm whether you are eligible, so take this list to your doctor.

  • Ages 18 years and older
  • All sexes
  • Healthy volunteers accepted
  • Adult, Older adult

Who may be able to join

  • Must be a current or former smoker

Who cannot join

  • -

Trial locations and contacts

1 site in 1 country.

United States1 site
  • Annenberg School for Communication

    Philadelphia, Pennsylvania, 19104

Other trials in United States

About this study

Official title: Mixed Presentation of Content on Social Media and Its Relevant Impacts on Recall of Tobacco Related Information

This study is to understand how the presentation of information on social media influences processing and recall of information, particularly in relation to modified risk tobacco products. Participants will see a social media site where either (a) the topic of discussion varies between each post or (b) posts on the same topic are grouped together. They will then be asked to recall information about the posts they saw on the site.

Being tested
Mixed-Presentation of Content
Keywords
Modified Risk Tobacco Products, Information Recall, Tobacco, Tobacco Use, Social Media
Medical subject headings
Tobacco Use, Tobacco Use Disorder

What participants receive

What participants receive. In a randomised study each person is assigned to one group by chance.

  • Mixed-Presentation of ContentBehavioural

    Participants in the high-mixed presentation of content conditions will receive a social media feed that varies greatly between topics, so that each subsequent post is on a different topic. In the low-mixed presentation of content condition, participants will be shown posts on any given topic grouped together.

Study groups in NCT05066126
Study groupRoleWhat they receive
High-Mixed Presentation / Current SmokerExperimentalCurrent smokers receive a social media feed with a high-mixed presentation of content.
Receives: Behavioral: Mixed-Presentation of Content
Low-Mixed Presentation / Current SmokerExperimentalCurrent smokers receive a social media feed with a low-mixed presentation of content.
Receives: Behavioral: Mixed-Presentation of Content
High-Mixed Presentation / Former SmokerExperimentalFormer smokers receive a social media feed with a high-mixed presentation of content.
Receives: Behavioral: Mixed-Presentation of Content
Low-Mixed Presentation / Former SmokerExperimentalFormer smokers receive a social media feed with a low-mixed presentation of content.
Receives: Behavioral: Mixed-Presentation of Content

What is being measured

The primary outcome is the main question the study is designed to answer.

  1. Recall of precise information

    Binary outcome as to whether the individual can recognize the specific text from a social media post as having appeared or not appeared on the social media site.

    Measured: During experiment

  2. Recall of general information

    Binary outcome as to whether the individual can recognize the content from a social media post as having appeared or not appeared on the social media site, but not necessarily the specific wording used.

    Measured: During experiment

  3. Recall of source category

    Binary outcome as to whether the individual can recognize the type of source (e.g. government/media) that presented a piece of information on the social media site.

    Measured: During experiment

  4. Recall of precise source

    Binary outcome as to whether the individual can recognize the exact source that presented a piece of information on the social media site.

    Measured: During experiment

Secondary outcomes (5)
  1. Attention paid during use of the site (self-report)

    A series of questions pertaining attention paid during use of the social media site. These are then combined into a single self-report measure.

    Measured: During experiment

  2. Attention paid during use of the site (behavioral)

    Time spent consuming relevant posts on the social media site between conditions.

    Measured: During experiment

  3. Attitude towards smoking cessation

    Change in the interest in smoking between the pre- and post-test among current smokers. Measured with one self-report item.

    Measured: During experiment

  4. Attitude towards novel tobacco products

    Attitude/interest in trying alternative tobacco products (e.g. e-cigarettes, heated tobacco) in the post-test.

    Measured: During experiment

  5. Belief of heated tobacco safety

    Measure of how safe the individual believes heated tobacco is in comparison to cigarette use.

    Measured: During experiment

Timeline

From the start of the study to its completion; the mark is today. Estimated dates are the sponsor’s plan.

  1. First posted4 Oct 2021
  2. Study start15 Nov 2021
  3. Primary completion18 Feb 2022
  4. Study completion10 Aug 2022

Resources

More details

For doctors and researchers: how the study is designed, who runs it, and its registry IDs.

Study design
Study type
Interventional
Phase
Phase N/A
Primary purpose
Basic science
Allocation
Randomised
Intervention model
Parallel groups
Model description
Participants are assigned to one of two between-group conditions: either receiving a high mixed presentation of content in the social media feed (where the topic varies from post to post), or a low mix of presentation of content in the social media feed (where the topic does not vary). Additionally, two further between-subject groups will be created by independently examining effects among current and former smokers.
Masking
Single blind
Who is masked
Participant
Enrolment
828 participants (actual)
IDs, dates and publications
ClinicalTrials.gov ID
NCT05066126
Sponsor's protocol ID
849610
Status last verified
Oct 2022
First submitted
1 Oct 2021
Last updated
28 Oct 2022
Results posted
No
Data monitoring committee
No
FDA-regulated drug
No
FDA-regulated device
No

Questions about this trial

What is this clinical trial studying?

A study testing Mixed-Presentation of Content in people with Tobacco Use and Tobacco Dependence, run by University of Pennsylvania at 1 site in United States.

The full registered description is in the About this study section and the official record.

Who may be eligible to take part?

The sponsor lists 1 inclusion and 1 exclusion criteria. Eligibility is decided by the study team after screening, so read the full criteria and contact a listed site.

Is this clinical trial currently recruiting?

The record says: finished, as of the sponsor's last update on 28 Oct 2022. Status can change between updates, so confirm with the study contact before making plans.

Where is the study taking place?

The record lists 1 site in United States. Whether a site is taking part right now should be confirmed with that site. See every site.

What are the possible benefits and risks?

They depend on the study and the treatment, and no study can promise a benefit. The study team explains the known risks during informed consent, before anyone joins; the record itself does not list them.

Are results available for this study?

The study is completed, but results are not available in the source record. That does not mean the treatment did or did not work.

How can a doctor refer a patient or contact the research team?

The record lists no contact. The official record names the sponsor, who can be asked directly. AzTrials does not enrol participants or take referrals.

What does the primary outcome measure?

Recall of precise information (time frame: During experiment). The study lists 4 primary outcomes in all. It is what the study was designed to measure, not a finding.

Where can I read the original study information?
Does a listing mean the treatment is approved or proven to work?

No. A listing means the study is registered. It does not show that the treatment is safe, works, or is approved by a regulator.

How often is this information updated?

AzTrials copies changed records from ClinicalTrials.gov every night and reloads the whole registry every week. The sponsor last updated this record on 28 Oct 2022.

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