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Smoking CessationNCT05075213

QuitBet Phase II: A Digital Social Game That Pays You to Stop Smoking

A study testing contingency management (deposit contract), leaderboard and social feed and smoking cessation resource list in people with Smoking Cessation, run by WayBetter, Inc. at 1 site in United States.

Completed

Finished. The study has ended and is not enrolling. Results may be posted on the official record.

Official record
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Trial summary

This study is a randomized controlled trial (RCT) of QuitBet, a digital contingency management program for smoking cessation. QuitBet combines social gaming elements with participant-funded financial incentives in the form of a deposit contract. Read more about this study

Who is it for?
Ages 21 years and older
Conditions the study is for
Smoking Cessation
What is being tested?
contingency management (deposit contract), leaderboard and social feed and smoking cessation resource list
Could I receive a placebo?
No, everyone receives an active treatment
How many people
245 participants
Where
1 siteUnited States
Study dates
1 Nov 2021to 27 Jul 2024
Phase
Interventional
Are there results?
Yes, posted in the registrySummary in the doctors' view

Key requirements

Who can take part, as listed by the sponsor. Only the study team can confirm whether you are eligible, so take this list to your doctor.

  • Ages 21 years and older
  • All sexes
  • No healthy volunteers
  • Adult, Older adult

Who may be able to join

  • Sufficient English fluency to complete study procedures
  • At least 21 years of age
  • U.S. resident of any state
  • currently smokes at least 5 cigarettes per day
  • has an email address
  • has a mailing address at which they can receive packages
Show all 9Show fewer
  • owns an Internet-connected Apple iPhone or Android smartphone that is compatible with QuitBet
  • willing to deposit $30 via PayPal or a credit card
  • willing to receive financial incentives earned during QuitBet via PayPal or in a paper check sent by mail

Who cannot join

None listed.

Trial locations and contacts

1 site in 1 country.

United States1 site
  • WayBetter

    Wilmington, Delaware, 19807

Other trials in United States

About this study

This study is a randomized controlled trial (RCT) of QuitBet, a digital contingency management program for smoking cessation. QuitBet combines social gaming elements with participant-funded financial incentives in the form of a deposit contract. QuitBet "players" deposit (called the "bet") a specified amount of their own money into the game's "pot." All "winners" who achieve the game's goal split the pot equally, such that their bet is fully refunded plus they receive extra money from the forfeited bets of players who did not meet the goal. Participants (N = 550) will be randomly assigned to QuitBet or QuitBet-NS (deposit contract only, no social elements). All participants will be offered a second game after their first game (up to 8 weeks total game duration) and will be asked to complete a survey after each game and at 1 and 4 months after the end of the second game (3 and 6 months after the start of their first game). The study will compare QuitBet vs. QuitBet-NS on smoking behavior outcomes and examine potential mediators of outcomes such as motivation, engagement, and satisfaction.

Being tested
contingency management (deposit contract), leaderboard and social feed, smoking cessation resource list
Medical subject headings
Smoking Cessation

What participants receive

What participants receive. In a randomised study each person is assigned to one group by chance.

  • contingency management (deposit contract)Behavioural

    Participants will deposit $30 of their own money to play QuitBet. Participants will submit a CO test once per day between the hours of noon and 11:59pm. Participants whose CO test is 6ppm or lower (indicating no smoking) on at least 24 of 26 days between day 3-28 of the game will be declared winners and split the pot of deposited money. Participants who submit at least 21 CO tests, regardless of the result, will be entered into a raffle to win a prize worth $75.

  • leaderboard and social feedBehavioural

    Participants will have access to a discussion board on which participants can post and respond to messages to each other. Also, a game host will post educational information about smoking cessation and serve as a discussion moderator.

  • smoking cessation resource listBehavioural

    Participants will have access to a list of smoking cessation resources

Study groups in NCT05075213
Study groupRoleWhat they receive
QuitBetExperimentalQuitBet is a quit smoking game delivered via a smartphone application that lasts 28 days and includes contingency management in the form of a deposit contract, integrated exhaled breath carbon monoxide (CO) testing, a social feed on which "players" can post and respond to messages, and a "leaderboard" that displays players' status (i.e., whether they are still eligible to win). A game host will post educational information about smoking cessation and serve as a discussion moderator. Participants will deposit ("bet") $30 of their own money at the start of the game. Participants who submit a CO test that is 6ppm or lower (indicating no smoking) on at least 24 of the 26 days between day 3-28 will be declared winners and will split the pot of money that was deposited. All participants who submit at least 21 CO tests during the 28 day game, regardless of the CO test result, will be entered into a lottery to win a prize worth $75.
Receives: Behavioral: contingency management (deposit contract); Behavioral: leaderboard and social feed
QuitBet-NS (no social elements)Active comparatorQuitBet-NS will include the deposit contract and integrated CO testing with identical rules to QuitBet for being a winner, the $75 raffle for submitting at least 21 CO tests, a display of the participant's daily CO test results that is updated in real time, and a game feed on which only the game host has the ability to post. Players will not be able to post on this feed or respond to the host's posts. At the beginning of the game, the host will post limited information, including a list of smoking cessation resources. QuitBet-NS will NOT include the social feed, leaderboard, or any other social features.
Receives: Behavioral: contingency management (deposit contract); Behavioral: smoking cessation resource list

What is being measured

The primary outcome is the main question the study is designed to answer.

  1. Number of Participants Who Reported no Cigarette Smoking During the Past 7 Days

    At 6 month follow-up, participant reported no smoking during the past 7 days (survey question: "Have you smoked a cigarette, even just a puff, during the past 7 days?" with answer choices of "yes" or "no" - participant responded "no").

    Measured: 6 months after the start date of their first QuitBet game

Secondary outcomes (3)
  1. Number of Participants Who Choose to Play a Second Game

    Number of participants who chose to play a second QuitBet game

    Measured: 4 weeks after the start date of their first QuitBet game (end of game), when they were given the option to join a second game

  2. Cigarettes Per Day During the Past 7 Days

    At 6 month follow up, the number of cigarettes the participant reported smoking during the previous 7 days (survey respondents only).

    In the 6 month follow-up survey, participants were first asked "Have you smoked a cigarette, even just a puff, during the past 7 days?" (yes/no answer choice). Participants who answered "no" were counted as smoking 0 cigarettes in this analysis. Participants who answered "yes" were then asked to report how many cigarettes they smoked on each day during the past week (day 1 being this day last week, day 2, day 3, day 4, day 5, day 6, day 7 being yesterday). The average of the 7 days was used in this analysis.

    Measured: 6 months after the start of their first QuitBet game

  3. Number of Participants Who Used Smoking Cessation Medication

    Number of participants who reported use of any smoking cessation medication (including any form of nicotine replacement therapy, buproprion, or varencline) at any time during their participation in the study, from the start of their first QuitBet game until the last follow-up 6 months later

    Measured: 6 month period beginning with the start of their first QuitBet game

Timeline

From the start of the study to its completion; the mark is today. Estimated dates are the sponsor’s plan.

  1. First posted12 Oct 2021
  2. Study start1 Nov 2021
  3. Primary completion27 Jul 2024
  4. Study completion27 Jul 2024

Resources

More details

For doctors and researchers: how the study is designed, who runs it, and its registry IDs.

Study design
Study type
Interventional
Phase
Phase N/A
Primary purpose
Treatment
Allocation
Randomised
Intervention model
Parallel groups
Masking
None (open label)
Enrolment
245 participants (actual)
IDs, dates and publications
ClinicalTrials.gov ID
NCT05075213
Sponsor's protocol ID
QuitBet Phase II
Status last verified
Feb 2026
First submitted
17 Sep 2021
Last updated
27 Feb 2026
FDA-regulated drug
No
FDA-regulated device
No
Individual data sharing
Undecided

Questions about this trial

What is this clinical trial studying?

A study testing contingency management (deposit contract), leaderboard and social feed and smoking cessation resource list in people with Smoking Cessation, run by WayBetter, Inc. at 1 site in United States.

The full registered description is in the About this study section and the official record.

Who may be eligible to take part?

The sponsor lists 9 inclusion and 0 exclusion criteria. Eligibility is decided by the study team after screening, so read the full criteria and contact a listed site.

Is this clinical trial currently recruiting?

The record says: finished, as of the sponsor's last update on 27 Feb 2026. Status can change between updates, so confirm with the study contact before making plans.

Where is the study taking place?

The record lists 1 site in United States. Whether a site is taking part right now should be confirmed with that site. See every site.

What are the possible benefits and risks?

They depend on the study and the treatment, and no study can promise a benefit. The study team explains the known risks during informed consent, before anyone joins; the record itself does not list them.

Are results available for this study?

Yes. Results are posted in the registry (first posted 27 Feb 2026). A summary is in the For doctors view, and the full results are on ClinicalTrials.gov.

How can a doctor refer a patient or contact the research team?

The record lists no contact. The official record names the sponsor, who can be asked directly. AzTrials does not enrol participants or take referrals.

What does the primary outcome measure?

Number of Participants Who Reported no Cigarette Smoking During the Past 7 Days (time frame: 6 months after the start date of their first QuitBet game). It is what the study was designed to measure, not a finding.

Where can I read the original study information?
Does a listing mean the treatment is approved or proven to work?

No. A listing means the study is registered. It does not show that the treatment is safe, works, or is approved by a regulator.

How often is this information updated?

AzTrials copies changed records from ClinicalTrials.gov every night and reloads the whole registry every week. The sponsor last updated this record on 27 Feb 2026.

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