Health BehaviorNCT05958888
Visual Attention to Text and Pictorial Food Labels: An Eye Tracking Experiment
A study testing Text only sodium label, Icon sodium label and Pictorial sodium label in people with Health Behavior, run by University of North Carolina, Chapel Hill at 1 site in United States.
Trial summary
The goal of this study is to examine attention elicited by icon, text-only, and control front-of-package food labels. The study also aims to explore whether English language proficiency moderates the impact of icon vs. text-only labels on attention. Read more about this study
- Who is it for?
- Ages 18 to 99 yearsHealthy volunteers can take part
- Conditions the study is for
- Health Behavior
- What is being tested?
- Text only sodium label, Icon sodium label and Pictorial sodium label
- Type of treatment
- Lifestyle or therapy programme
- Could I receive a placebo?
- No, everyone receives an active treatment
- How many people
- 63 participants
- Where
- 1 siteUnited States
- Study dates
- 2 Aug 2023to 29 Sep 2023
- Phase
- Interventional
- Are there results?
- Yes, posted in the registrySummary in the doctors' view
Key requirements
Who can take part, as listed by the sponsor. Only the study team can confirm whether you are eligible, so take this list to your doctor.
- Ages 18 to 99 years
- All sexes
- Healthy volunteers accepted
- Adult, Older adult
Who may be able to join
- Adult aged 18 or older
- Self-identifies as Hispanic or Latino
Who cannot join
- Less than 18 years old
- Does not identify as Hispanic or Latino
- Has one of the following conditions: (Wears bifocals, glaucoma, permanently dilated pupils, eye implants [artificial lenses, not contact lenses], less than 2 eyes, or blindness)
Trial locations and contacts
1 site in 1 country.
United States1 site
University of North Carolina Chapel Hill
Chapel Hill, North Carolina, 27599
About this study
The goal of this study is to examine attention elicited by icon, text-only, and control front-of-package food labels. The study also aims to explore whether English language proficiency moderates the impact of icon vs. text-only labels on attention.
Read the detailed description
In this study, participants will attend one in-person visit, lasting approximately 15 minutes after signing informed consent. First participants will complete an eye tracking task where their attention to study stimuli is measured objectively via an eye tracker (i.e., eye tracking task). The eye tracking task will take ~5 minutes. Then, participants will complete a brief ~10 minute self-administered survey on a computer.
- Conditions
- Health Behavior
- Being tested
- Text only sodium label, Icon sodium label, Pictorial sodium label, Barcode label
- Medical subject headings
- Health Behavior
What participants receive
What participants receive. In a randomised study each person is assigned to one group by chance.
Text only sodium labelBehavioural
"Warning: High in sodium." is shown in a black square label on the can of soup.
Icon sodium labelBehavioural
"Warning: High in sodium." is shown beneath a yellow triangle icon with an exclamation mark all in a black square label on the can of soup.
Pictorial sodium labelBehavioural
"Warning: High in sodium." is shown beneath an image of a spilled salt shaker, all in a black square label on the can of soup.
Barcode labelBehavioural
Barcode is shown in white square label on the can of soup
| Study group | Role | What they receive |
|---|---|---|
| Front of package food label | Experimental | 4 labels (3 sodium labels, 1 control barcode label) are shown on an image of a soup can Receives: Behavioral: Text only sodium label; Behavioral: Icon sodium label; Behavioral: Pictorial sodium label; Behavioral: Barcode label |
What is being measured
The primary outcome is the main question the study is designed to answer.
Amount of Time Spent Looking at the Front-of-package Sodium Label (i.e., Dwell Time)
This outcome will be measured using eye tracking technology.
Measured: During ~5-minute eye tracking task, as part of a one-time study visit lasting ~30 minutes
Secondary outcomes (6)
Number of Times Looking at the Front-of-package Sodium Label (i.e., Fixation Count)
This outcome will be measured using eye tracking technology.
Measured: During ~5-minute eye tracking task, as part of a one-time study visit lasting ~30 minutes
Time to First Fixation on the Front-of-package Sodium Label
This outcome will be measured using eye tracking technology.
Measured: During ~5-minute eye tracking task, as part of a one-time study visit lasting ~30 minutes
Dwell Time on "Natural" Claim
This outcome will be measured using eye tracking technology.
Measured: During ~5-minute eye tracking task, as part of a one-time study visit lasting ~30 minutes
Self-reported Attention to the Front-of-package Sodium Label
Assessed with 1 item for each label type. Response options will range from 1 to 5. Higher scores indicate more attention.
Measured: During ~10 minute online survey, as part of one-time study visit lasting ~30 minutes
Perceived Message Effectiveness of the Front-of-package Sodium Label
Assessed with 3 items for each label type. Response options will range from 1 to 5. Higher scores indicate greater perceived message effectiveness.
Measured: During ~10 minute online survey, as part of one-time study visit lasting ~30 minutes
Understandability of Front-of-package Sodium Label
1 item for each label type. Response options will range from 1 to 5. Higher scores indicate more understandability.
Measured: During ~10 minute online survey, as part of one-time study visit lasting ~30 minutes
Timeline
From the start of the study to its completion; the mark is today. Estimated dates are the sponsor’s plan.
- First posted25 Jul 2023
- Study start2 Aug 2023
- Primary completion29 Sep 2023
- Study completion29 Sep 2023
Resources
- Official record on ClinicalTrials.govThe registry entry this page is built from, with its full change history.
- Posted resultsParticipant flow, outcome measures and adverse events reported by the sponsor.
- Other trials for Health BehaviorStudies of the same condition, open and under way.
- More trials run by University of North Carolina, Chapel HillThe sponsor's other registered studies.
- What the trial phases meanHow a treatment moves from first tests in people to approval.
More details
For doctors and researchers: how the study is designed, who runs it, and its registry IDs.
Study design
- Study type
- Interventional
- Phase
- Phase N/A
- Primary purpose
- Prevention
- Allocation
- Not applicable
- Intervention model
- Single group
- Model description
- All participants will see the same 4 labels (3 sodium labels \[text only, text + icon, and text + pictorial\] and a control bar code label) in a random order.
- Masking
- None (open label)
- Enrolment
- 63 participants (actual)
Sponsor and investigators
- Lead sponsor
- University of North Carolina, Chapel Hill
- Sponsor type
- University, hospital or other
- Collaborators
- National Heart, Lung, and Blood Institute (NHLBI)
- Responsible party
- Sponsor
- Investigators
- Marissa Hall, PhD, Principal investigator, University of North Carolina, Chapel Hill
IDs, dates and publications
- ClinicalTrials.gov ID
- NCT05958888
- Sponsor's protocol ID
- 23-0659
- Other IDs
- K01HL147713
- Status last verified
- Oct 2023
- First submitted
- 12 Jul 2023
- Last updated
- 13 Aug 2024
- Results posted
- Yes, on ClinicalTrials.gov
- FDA-regulated drug
- No
- FDA-regulated device
- No
- Individual data sharing
- Yes: Deidentified individual data that supports the results will be shared beginning 9 months following publication provided the investigator who proposes to use the data has approval from an Institutional Review Board (IRB), Independent Ethics Committee (IEC), or Research Ethics Board (REB), as applicable, and executes a data use/sharing agreement with the University of North Carolina (UNC).
Study at a glance
From the registry record, last updated by the sponsor on 13 Aug 2024. Recruitment status is as the sponsor reported it: confirm with the study team.
- Official title
- Visual Attention to Text and Pictorial Food Labels: An Eye Tracking Experiment
- ClinicalTrials.gov ID
- NCT05958888
- Acronym / sponsor ID
- 23-0659
- Conditions
- Health Behavior
- Study type
- Interventional
- Recruitment status
- Completed
- Enrolment
- 63 participants (actual)
- Lead sponsor
- University of North Carolina, Chapel HillUniversity, hospital or other
- Collaborators
- National Heart, Lung, and Blood Institute (NHLBI)
- Study start
- 2 Aug 2023 (actual)
- Primary completion
- 29 Sep 2023 (actual)
- Study completion
- 29 Sep 2023 (actual)
- First posted
- 25 Jul 2023 (actual)
- Results
- Posted 13 Aug 2024
Clinical summary
The research question as the sponsor registered it. This describes what the study plans to test, not what it found.
The goal of this study is to examine attention elicited by icon, text-only, and control front-of-package food labels. The study also aims to explore whether English language proficiency moderates the impact of icon vs. text-only labels on attention.
Detailed description
In this study, participants will attend one in-person visit, lasting approximately 15 minutes after signing informed consent. First participants will complete an eye tracking task where their attention to study stimuli is measured objectively via an eye tracker (i.e., eye tracking task). The eye tracking task will take ~5 minutes. Then, participants will complete a brief ~10 minute self-administered survey on a computer.
Study design
- Primary purpose
- Prevention
- Allocation
- Not applicable
- Intervention model
- Single group
- Masking
- None (open label)
- Number of arms
- 1
- Model description
- All participants will see the same 4 labels (3 sodium labels [text only, text + icon, and text + pictorial] and a control bar code label) in a random order.
| Arm | Type | Receives |
|---|---|---|
| Front of package food label | Experimental | Behavioral: Text only sodium label, Behavioral: Icon sodium label, Behavioral: Pictorial sodium label, Behavioral: Barcode label4 labels (3 sodium labels, 1 control barcode label) are shown on an image of a soup can |
Who may qualify
- Ages
- 18 to 99 years
- Sex
- All
- Healthy volunteers
- Accepted
- Age groups
- Adult, Older adult
Key inclusion criteria (2 listed)
- Adult aged 18 or older
- Self-identifies as Hispanic or Latino
Key exclusion criteria (3 listed)
- Less than 18 years old
- Does not identify as Hispanic or Latino
- Has one of the following conditions: (Wears bifocals, glaucoma, permanently dilated pupils, eye implants [artificial lenses, not contact lenses], less than 2 eyes, or blindness)
Eligibility is decided by the study team after screening; this overview does not establish that a patient qualifies. Full inclusion and exclusion criteria.
Interventions
| Intervention | Type | Arms |
|---|---|---|
| Text only sodium label"Warning: High in sodium." is shown in a black square label on the can of soup. | Behavioural | Front of package food label |
| Icon sodium label"Warning: High in sodium." is shown beneath a yellow triangle icon with an exclamation mark all in a black square label on the can of soup. | Behavioural | Front of package food label |
| Pictorial sodium label"Warning: High in sodium." is shown beneath an image of a spilled salt shaker, all in a black square label on the can of soup. | Behavioural | Front of package food label |
| Barcode labelBarcode is shown in white square label on the can of soup | Behavioural | Front of package food label |
Primary outcome
Amount of Time Spent Looking at the Front-of-package Sodium Label (i.e., Dwell Time)
Time frame: During ~5-minute eye tracking task, as part of a one-time study visit lasting ~30 minutes
This outcome will be measured using eye tracking technology.
6 secondary outcomes
Number of Times Looking at the Front-of-package Sodium Label (i.e., Fixation Count)
Time frame: During ~5-minute eye tracking task, as part of a one-time study visit lasting ~30 minutes
Time to First Fixation on the Front-of-package Sodium Label
Time frame: During ~5-minute eye tracking task, as part of a one-time study visit lasting ~30 minutes
Dwell Time on "Natural" Claim
Time frame: During ~5-minute eye tracking task, as part of a one-time study visit lasting ~30 minutes
Self-reported Attention to the Front-of-package Sodium Label
Time frame: During ~10 minute online survey, as part of one-time study visit lasting ~30 minutes
Perceived Message Effectiveness of the Front-of-package Sodium Label
Time frame: During ~10 minute online survey, as part of one-time study visit lasting ~30 minutes
Understandability of Front-of-package Sodium Label
Time frame: During ~10 minute online survey, as part of one-time study visit lasting ~30 minutes
Results and safety
Loading the posted results from ClinicalTrials.gov…
Research links
- Official record on ClinicalTrials.govLast updated by the sponsor 13 Aug 2024.
- Posted resultsParticipant flow, baseline, all outcome measures and adverse events.
- Individual participant dataSharing planned: Yes. Deidentified individual data that supports the results will be shared beginning 9 months following publication provided the investigator who proposes to use the data has approval from an Institutional Review Board (IRB), Independent Ethics Committee (IEC), or Research Ethics Board (REB), as applicable, and executes a data use/sharing agreement with the University of North Carolina (UNC).
Related trials for Health Behavior
Not yet recruitingObservational study
Validation of the Healthcare Relationship Assessment Scale (ERA) in Health Sciences Students.
Health Adult Subjects, Communication
Not yet recruiting
Effect of Stress Ball Use During Femoral Arterial Sheath Removal After Coronary Angiography
Femoral Arterial Sheath Removal, Stress Ball
Not yet recruiting
Preventive and Personalized Digital Emotion Regulation Skills Intervention to Reduce Depression and Anxiety in Youths With Adverse Childhood Experiences
Adverse Childhood Experience, Depression / Major Depressive Disorder
Recruiting
Effect of a Brief Daily Digital Meditation on Well-Being in US Young Adults (BEGIN II)
Mental Health and General Well-being
Not yet recruiting
HealthMpowerment Korea: Pilot Testing the Cultural Adaptation of a Digital HIV Intervention for Men Who Have Sex With Men in South Korea
HIV Infections, HIV Prevention and Care
Referral and contact
AzTrials does not enrol participants or take referrals. Contact the study team or a site listed below; they decide who can take part. This study is not recruiting at the moment.
Marissa Hall, PhD principal investigator
University of North Carolina, Chapel Hill
1 site in 1 country: see every site and its status.
Questions about this trial
What is this clinical trial studying?
A study testing Text only sodium label, Icon sodium label and Pictorial sodium label in people with Health Behavior, run by University of North Carolina, Chapel Hill at 1 site in United States.
The full registered description is in the About this study section and the official record.
Who may be eligible to take part?
The sponsor lists 2 inclusion and 3 exclusion criteria. Eligibility is decided by the study team after screening, so read the full criteria and contact a listed site.
Is this clinical trial currently recruiting?
The record says: finished, as of the sponsor's last update on 13 Aug 2024. Status can change between updates, so confirm with the study contact before making plans.
Where is the study taking place?
The record lists 1 site in United States. Whether a site is taking part right now should be confirmed with that site. See every site.
What are the possible benefits and risks?
They depend on the study and the treatment, and no study can promise a benefit. The study team explains the known risks during informed consent, before anyone joins; the record itself does not list them.
Are results available for this study?
Yes. Results are posted in the registry (first posted 13 Aug 2024). A summary is in the For doctors view, and the full results are on ClinicalTrials.gov.
How can a doctor refer a patient or contact the research team?
The record lists no contact. The official record names the sponsor, who can be asked directly. AzTrials does not enrol participants or take referrals.
What does the primary outcome measure?
Amount of Time Spent Looking at the Front-of-package Sodium Label (i.e., Dwell Time) (time frame: During ~5-minute eye tracking task, as part of a one-time study visit lasting ~30 minutes). It is what the study was designed to measure, not a finding.
Where can I read the original study information?
Does a listing mean the treatment is approved or proven to work?
No. A listing means the study is registered. It does not show that the treatment is safe, works, or is approved by a regulator.
How often is this information updated?
AzTrials copies changed records from ClinicalTrials.gov every night and reloads the whole registry every week. The sponsor last updated this record on 13 Aug 2024.