Tooth ColorNCT06800443
A Cosmetic Study to Measure the Change in Tooth Colour After Using Instant Whitening Prototypes Compared to a Negative Control
A study testing Silica-based fluoride toothpaste containing clay, charcoal, blue covarine and green covarine and Silica-based fluoride toothpaste with blue covarine in people with Tooth Color, run by Unilever R&D at 1 site in China.
Trial summary
This will be a double blind, randomised, four-group crossover study. This study will involve 5 visits to the study site, with a wash-out period of 1 week between visits. Visit 1 will be for screening, participants who meet inclusion and exclusion criteria (including having Vita shade score of 2M2, 3R1.5, 2R2.5, 3L1.5… Read more about this study
- Who is it for?
- Ages 18 years and olderHealthy volunteers can take part
- Conditions the study is for
- Tooth Color
- What is being tested?
- Silica-based fluoride toothpaste containing clay, charcoal, blue covarine and green covarine and Silica-based fluoride toothpaste with blue covarine
- Could I receive a placebo?
- No, everyone receives an active treatment
- How many people
- 68 participants
- Where
- 1 siteChina
- Study dates
- 3 Dec 2018to 4 Jan 2019
- Phase
- Interventional
- Are there results?
- None posted in the registry
Key requirements
Who can take part, as listed by the sponsor. Only the study team can confirm whether you are eligible, so take this list to your doctor.
- Ages 18 years and older
- All sexes
- Healthy volunteers accepted
- Adult, Older adult
Who may be able to join
- Two upper central incisors must be natural.
- The two upper central incisors must be within the colours of 2M2, 3R1.5, 2R2.5, 3L1.5, 2L2.5, 4M1, 2M3, 3M2, 4R1.5, 4L1.5, 3L2.5, 3R2.5, 5M1, 4M2, 3M3 from VITA 3D-MASTER Shade Guide.
- The two upper central incisors must be free of intrinsic stain e.g. caused by tetracycline, fluorosis etc.
- The two upper central incisors must be extrinsic stain free.
- Willing to sign an informed consent form and complete a medical history questionnaire.
Who cannot join
- Two upper central incisors have any caps, crowns, veneers or cracks in the teeth, have excessive gum recession, or have restorations on the distal, mesial, buccal, incisor edge in the opinion of the dentist and technician.
- Smoker (including e-cigarettes) or chews tobacco.
- Are diabetic
- Currently pregnant or breast feeding.
- Currently having orthodontics bands, partial removable dentures.
- Currently experiencing severe oral problems such as untreated caries, gingivitis or periodontal disease.
Show all 11Show fewer
- Regular use of medication, which in the opinion of the study dentist, could interfere with study objectives.
- Known allergies to the toothpaste ingredients or to any dental materials.
- Use of tooth bleaching products in the past 6 months.
- Have been using whitening oral care products in the last 12 weeks or had a scale and polish in the last 3 months.
- Have or have had a medical condition that in the opinion of the study dentist would make them unsuitable for inclusion.
Trial locations and contacts
1 site in 1 country.
About this study
This will be a double blind, randomised, four-group crossover study. This study will involve 5 visits to the study site, with a wash-out period of 1 week between visits. Visit 1 will be for screening, participants who meet inclusion and exclusion criteria (including having Vita shade score of 2M2, 3R1.5, 2R2.5, 3L1.5, 2L2.5, 4M1, 2M3, 3M2, 4R1.5, 4L1.5, 3L2.5, 3R2.5, 5M1, 4M2, 3M3 from VITA 3D-MASTER Shade Guide) will be accepted onto the study. At each test visit (visit 2 - 5), participants will have images taken of their front upper incisors using a a Video-based Digital Imaging System (VDIS) pre- and post-brushing with randomly allocated test or control toothpaste [1.5g for 90 seconds, followed by water rinse]. The digital images will be analysed using the VDIS image analysis software and the mean CIELAB and WIO of the upper central incisors will be obtained.
- Conditions
- Tooth Color
- Being tested
- Silica-based fluoride toothpaste containing clay, charcoal, blue covarine and green covarine, Silica-based fluoride toothpaste with blue covarine, Control silica-based fluoride toothpaste
What participants receive
What participants receive. In a randomised study each person is assigned to one group by chance.
Silica-based fluoride toothpaste containing clay, charcoal, blue covarine and green covarineOther
Silica-based toothpaste containing charcoal, clay, blue covarine, green covarine and fluoride as sodium fluoride
Silica-based fluoride toothpaste with blue covarineOther
Silica-based toothpaste containing lower level of blue covarine and fluoride as sodium monofluorophosphate
Silica-based fluoride toothpaste with blue covarineOther
Silica-based toothpaste containing higher level blue covarine and fluoride as sodium monofluorophosphate
Control silica-based fluoride toothpasteOther
Control silica-based toothpaste containing fluoride as sodium fluoride
| Study group | Role | What they receive |
|---|---|---|
| Test toothpaste 1 | Experimental | Silica-based toothpaste containing charcoal, clay, blue covarine, green covarine and fluoride as sodium fluoride Receives: Other: Silica-based fluoride toothpaste containing clay, charcoal, blue covarine and green covarine |
| Test toothpaste 2 | Experimental | Silica-based toothpaste containing blue covarine and fluoride as sodium monofluorophosphate Receives: Other: Silica-based fluoride toothpaste with blue covarine |
| Test toothpaste 3 | Experimental | Silica-based toothpaste containing blue covarine and fluoride as sodium monofluorophosphate Receives: Other: Silica-based fluoride toothpaste with blue covarine |
| Control toothpaste | Other | Control silica-based toothpaste containing fluoride as sodium fluoride Receives: Other: Control silica-based fluoride toothpaste |
What is being measured
The primary outcome is the main question the study is designed to answer.
Tooth whiteness index (WIO) (average value from two upper central incisors
Digital images of the upper central incisors will be taken before and immediately after brushing with toothpaste using a Video-based Digital Imaging System (VDIS). WIO will be obtained from VDIS images[1]. The outcome measure per participant will be the average values from two upper central incisor teeth. Increase in WIO means whiter.
[1] Luo, Wen et al. J Dent. 2017;67S:S15-S19.
Measured: Immediately after brushing
Secondary outcomes (3)
Tooth Color Lightness L* (average value from two upper central incisors)
Digital images of the upper central incisors will be taken before and immediately after brushing with toothpaste using a Video-based Digital Imaging System (VDIS). L* will be obtained from VDIS images[1]. L* (Lightness) is one of the axes in CIELAB 3D color space. L* axis runs vertically and represents the lightness of the color. It ranges from 0 (black) to 100 (white). An increase in L* indicates tooth is lighter in color.
[1] Luo, Wen et al. J Dent. 2017;67S:S15-S19.
Measured: Immediately after brushing
Tooth Color a* (red/green) (average value of two upper central incisors)
Digital images of the upper central incisors will be taken before and immediately after brushing with toothpaste using a Video-based Digital Imaging System (VDIS). a* will be obtained from VDIS images[1]. a* (red-green) is one of the axes in CIELAB 3D color space. a* axis runs horizontally and represents the color's position between red and green. Positive values indicate a shift towards red, while negative values indicate a shift towards green.
[1] Luo, Wen et al. J Dent. 2017;67S:S15-S19.
Measured: Immediately after brushing
Tooth Color b* (blue/yellow) (average of two upper central incisors)
Digital images of the upper central incisors will be taken before and immediately after brushing with toothpaste using a Video-based Digital Imaging System (VDIS). b* will be obtained from VDIS images[1]. b* (blue-yellow) is one of the axes in CIELAB 3D color space. The b* axis runs horizontally and represents the color's position between blue and yellow. Positive values indicate a shift towards yellow, while negative values indicate a shift towards blue.
[1] Luo, Wen et al. J Dent. 2017;67S:S15-S19.
Measured: Immediately after brushing
Timeline
From the start of the study to its completion; the mark is today. Estimated dates are the sponsor’s plan.
- First posted30 Jan 2025
- Study start3 Dec 2018
- Primary completion4 Jan 2019
- Study completion4 Jan 2019
Resources
- Official record on ClinicalTrials.govThe registry entry this page is built from, with its full change history.
- Publications (1)Papers the sponsor has linked to this study.
- Other trials for Tooth ColorStudies of the same condition, open and under way.
- What the trial phases meanHow a treatment moves from first tests in people to approval.
More details
For doctors and researchers: how the study is designed, who runs it, and its registry IDs.
Study design
- Study type
- Interventional
- Phase
- Phase N/A
- Primary purpose
- Treatment
- Allocation
- Randomised
- Intervention model
- Crossover
- Masking
- Triple blind
- Who is masked
- Participant, Investigator, Outcomes assessor
- Enrolment
- 68 participants (actual)
Sponsor and investigators
- Lead sponsor
- Unilever R&D
- Sponsor type
- Industry (pharma, biotech, devices)
- Responsible party
- Sponsor
IDs, dates and publications
- ClinicalTrials.gov ID
- NCT06800443
- Sponsor's protocol ID
- ORL-WHI-3378
- Status last verified
- Jan 2025
- First submitted
- 13 Jan 2025
- Last updated
- 17 Sep 2026
- Results posted
- No
- FDA-regulated drug
- No
- FDA-regulated device
- No
- Individual data sharing
- No: Participant consent not available for this type of sharing.
Publications
Zhang L, Joiner A, Gupta AK, Barili M, Platten S, McDonald MD, Luo W, Matheson JR. Effect of Blue Covarine Toothpastes on Tooth Colour: A Randomised Crossover Study. Int Dent J. 2025 Oct;75(5):100938. doi: 10.1016/j.identj.2025.100938. Epub 2025 Aug 19.
PubMed 40834827
Study at a glance
From the registry record, last updated by the sponsor on 17 Sep 2026. Recruitment status is as the sponsor reported it: confirm with the study team.
- Official title
- A Cosmetic Study to Measure the Change in Tooth Colour After Using Instant Whitening Prototypes Compared to a Negative Control
- ClinicalTrials.gov ID
- NCT06800443
- Acronym / sponsor ID
- ORL-WHI-3378
- Conditions
- Tooth Color
- Study type
- Interventional
- Recruitment status
- Completed
- Enrolment
- 68 participants (actual)
- Lead sponsor
- Unilever R&DIndustry (pharma, biotech, devices)
- Study start
- 3 Dec 2018 (actual)
- Primary completion
- 4 Jan 2019 (actual)
- Study completion
- 4 Jan 2019 (actual)
- First posted
- 30 Jan 2025 (actual)
- Results
- Not posted in the source record
Clinical summary
The research question as the sponsor registered it. This describes what the study plans to test, not what it found.
This will be a double blind, randomised, four-group crossover study. This study will involve 5 visits to the study site, with a wash-out period of 1 week between visits. Visit 1 will be for screening, participants who meet inclusion and exclusion criteria (including having Vita shade score of 2M2, 3R1.5, 2R2.5, 3L1.5, 2L2.5, 4M1, 2M3, 3M2, 4R1.5, 4L1.5, 3L2.5, 3R2.5, 5M1, 4M2, 3M3 from VITA 3D-MASTER Shade Guide) will be accepted onto the study. At each test visit (visit 2 - 5), participants will have images taken of their front upper incisors using a a Video-based Digital Imaging System (VDIS) pre- and post-brushing with randomly allocated test or control toothpaste [1.5g for 90 seconds, followed by water rinse]. The digital images will be analysed using the VDIS image analysis software and the mean CIELAB and WIO of the upper central incisors will be obtained.
Study design
- Primary purpose
- Treatment
- Allocation
- Randomised
- Intervention model
- Crossover
- Masking
- Triple blind (participant, investigator, outcomes assessor)
- Number of arms
- 4
| Arm | Type | Receives |
|---|---|---|
| Test toothpaste 1 | Experimental | Other: Silica-based fluoride toothpaste containing clay, charcoal, blue covarine and green covarineSilica-based toothpaste containing charcoal, clay, blue covarine, green covarine and fluoride as sodium fluoride |
| Test toothpaste 2 | Experimental | Other: Silica-based fluoride toothpaste with blue covarineSilica-based toothpaste containing blue covarine and fluoride as sodium monofluorophosphate |
| Test toothpaste 3 | Experimental | Other: Silica-based fluoride toothpaste with blue covarineSilica-based toothpaste containing blue covarine and fluoride as sodium monofluorophosphate |
| Control toothpaste | Other | Other: Control silica-based fluoride toothpasteControl silica-based toothpaste containing fluoride as sodium fluoride |
Who may qualify
- Ages
- 18 years and older
- Sex
- All
- Healthy volunteers
- Accepted
- Age groups
- Adult, Older adult
Key inclusion criteria (5 listed)
- Two upper central incisors must be natural.
- The two upper central incisors must be within the colours of 2M2, 3R1.5, 2R2.5, 3L1.5, 2L2.5, 4M1, 2M3, 3M2, 4R1.5, 4L1.5, 3L2.5, 3R2.5, 5M1, 4M2, 3M3 from VITA 3D-MASTER Shade Guide.
- The two upper central incisors must be free of intrinsic stain e.g. caused by tetracycline, fluorosis etc.
- The two upper central incisors must be extrinsic stain free.
- Willing to sign an informed consent form and complete a medical history questionnaire.
Key exclusion criteria (11 listed)
- Two upper central incisors have any caps, crowns, veneers or cracks in the teeth, have excessive gum recession, or have restorations on the distal, mesial, buccal, incisor edge in the opinion of the dentist and technician.
- Smoker (including e-cigarettes) or chews tobacco.
- Are diabetic
- Currently pregnant or breast feeding.
- Currently having orthodontics bands, partial removable dentures.
Eligibility is decided by the study team after screening; this overview does not establish that a patient qualifies. Full inclusion and exclusion criteria.
Interventions
| Intervention | Type | Arms |
|---|---|---|
| Silica-based fluoride toothpaste containing clay, charcoal, blue covarine and green covarineSilica-based toothpaste containing charcoal, clay, blue covarine, green covarine and fluoride as sodium fluoride | Other | Test toothpaste 1 |
| Silica-based fluoride toothpaste with blue covarineSilica-based toothpaste containing lower level of blue covarine and fluoride as sodium monofluorophosphate | Other | Test toothpaste 2 |
| Silica-based fluoride toothpaste with blue covarineSilica-based toothpaste containing higher level blue covarine and fluoride as sodium monofluorophosphate | Other | Test toothpaste 3 |
| Control silica-based fluoride toothpasteControl silica-based toothpaste containing fluoride as sodium fluoride | Other | Control toothpaste |
Primary outcome
Tooth whiteness index (WIO) (average value from two upper central incisors
Time frame: Immediately after brushing
Digital images of the upper central incisors will be taken before and immediately after brushing with toothpaste using a Video-based Digital Imaging System (VDIS). WIO will be obtained from VDIS images[1]. The outcome measure per participant will be the average values from two upper central incisor teeth. Increase in WIO means whiter. [1] Luo, Wen et al. J Dent. 2017;67S:S15-S19.
3 secondary outcomes
Tooth Color Lightness L* (average value from two upper central incisors)
Time frame: Immediately after brushing
Tooth Color a* (red/green) (average value of two upper central incisors)
Time frame: Immediately after brushing
Tooth Color b* (blue/yellow) (average of two upper central incisors)
Time frame: Immediately after brushing
Results and safety
The study is completed, but results are not available in the source record. That does not mean the treatment did or did not work.
Research links
- Official record on ClinicalTrials.govLast updated by the sponsor 17 Sep 2026.
- Results publication: PubMed 40834827Zhang L, Joiner A, Gupta AK, Barili M, Platten S, McDonald MD, Luo W, Matheson JR. Effect of Blue Covarine Toothpastes on Tooth Colour: A Randomised Crossover Study. Int Dent J. 2025 Oct;75(5):100938. doi: 10.1016/j.identj.2025.100938. Epub 2025 Aug 19.
- Individual participant dataSharing planned: No. Participant consent not available for this type of sharing.
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Referral and contact
AzTrials does not enrol participants or take referrals. Contact the study team or a site listed below; they decide who can take part. This study is not recruiting at the moment.
The record lists no contact. Use the official record to reach the sponsor.
1 site in 1 country: see every site and its status.
Questions about this trial
What is this clinical trial studying?
A study testing Silica-based fluoride toothpaste containing clay, charcoal, blue covarine and green covarine and Silica-based fluoride toothpaste with blue covarine in people with Tooth Color, run by Unilever R&D at 1 site in China.
The full registered description is in the About this study section and the official record.
Who may be eligible to take part?
The sponsor lists 5 inclusion and 11 exclusion criteria. Eligibility is decided by the study team after screening, so read the full criteria and contact a listed site.
Is this clinical trial currently recruiting?
The record says: finished, as of the sponsor's last update on 17 Sep 2026. Status can change between updates, so confirm with the study contact before making plans.
Where is the study taking place?
The record lists 1 site in China. Whether a site is taking part right now should be confirmed with that site. See every site.
What are the possible benefits and risks?
They depend on the study and the treatment, and no study can promise a benefit. The study team explains the known risks during informed consent, before anyone joins; the record itself does not list them.
Are results available for this study?
The study is completed, but results are not available in the source record. That does not mean the treatment did or did not work.
How can a doctor refer a patient or contact the research team?
The record lists no contact. The official record names the sponsor, who can be asked directly. AzTrials does not enrol participants or take referrals.
What does the primary outcome measure?
Tooth whiteness index (WIO) (average value from two upper central incisors (time frame: Immediately after brushing). It is what the study was designed to measure, not a finding.
Where can I read the original study information?
On the ClinicalTrials.gov record for NCT06800443, which also lists 1 linked publication.
Does a listing mean the treatment is approved or proven to work?
No. A listing means the study is registered. It does not show that the treatment is safe, works, or is approved by a regulator.
How often is this information updated?
AzTrials copies changed records from ClinicalTrials.gov every night and reloads the whole registry every week. The sponsor last updated this record on 17 Sep 2026.