Behavior, HealthNCT07156162
Effectiveness of Taste vs. Health-Based Messaging to Improve Diet Quality
A study testing Videos: Taste vs Health and Health vs. Taste in people with Behavior, Health, run by Penn State University at 1 site in United States.
Trial summary
The purpose of this study is to compare the effectiveness of taste vs. health messaging using nutrition education videos. The investigators aim to compare and test 2 taste-based messaging vs. 2 health-based messaging that translate previous findings of how spices can improve diet quality. Read more about this study
- Who is it for?
- Ages 18 to 75 yearsHealthy volunteers can take part
- Conditions the study is for
- Behavior, Health
- What is being tested?
- Videos: Taste vs Health and Health vs. Taste
- Could I receive a placebo?
- No, everyone receives an active treatment
- How many people
- 514 participants
- Where
- 1 siteUnited States
- Study dates
- 11 Dec 2025to 5 Jan 2026
- Phase
- Interventional
- Are there results?
- None posted in the registry
Key requirements
Who can take part, as listed by the sponsor. Only the study team can confirm whether you are eligible, so take this list to your doctor.
- Ages 18 to 75 years
- All sexes
- Healthy volunteers accepted
- Adult, Older adult
Who may be able to join
- Adults, 18-75 years of age
- Reside in the United States
- Fluent in English
- Able to cook at home at least 2x/week or more
Who cannot join
- Outside of the 18-75 year age range
- Resides outside the United States
- Are not fluent in English
- Unable to cook at home at least 2x/week
Trial locations and contacts
1 site in 1 country.
United States1 site
Dynata Online Market Research Agency
Shelton, Connecticut, 06484
About this study
Official title: Comparing the Effectiveness of Taste vs. Health-Based Messaging Using Nutrition Education Videos on Increasing Herb and Spice Use to Improve Diet Quality
The purpose of this study is to compare the effectiveness of taste vs. health messaging using nutrition education videos. The investigators aim to compare and test 2 taste-based messaging vs. 2 health-based messaging that translate previous findings of how spices can improve diet quality. These objectives will be pursued via the following hypothesis:
Hypothesis 1: Are taste messaging videos more effective in improving consumer interest, knowledge, and confidence in using herbs and spices compared to health messaging focused videos? Hypothesis 2: Will consumers rate the taste messaging videos higher for liking, engagement, and acceptability of herbs and spices compared to health messaging focused videos?
Read the detailed description
Participants will be randomly assigned to one of two groups: the first group (n~200) will view two taste messaging focused videos emphasizing taste and flavor first followed by the two health messaging focused videos. The second group (n~200) will receive the two health messaging focused videos emphasizing the importance of using herbs to improve health first followed by the two taste messaging focused videos. Randomization will occur using R and the randomization feature will be embedded in the survey. Both groups will have access to the same educational content but the time of viewing the messaging video will differ according to the taste or health focused arm. Participants will complete screening questions first, and if eligible, an online consent form. Participants will also complete an evaluation questionnaire after watching the taste messaging focused videos and after watching the health messaging focused videos. After participants have completed those questionnaires, they will be provided with a list of measures on why they liked a video and will be able to select if they preferred one over the other, as well as their feedback on the videos, and a demographics questionnaire. Investigators will use participants responses for analysis. All participants will complete the survey questions online using their own device.
- Conditions
- Behavior, Health
- Being tested
- Videos: Taste vs Health, Health vs. Taste
- Medical subject headings
- Health Behavior
What participants receive
What participants receive. In a randomised study each person is assigned to one group by chance.
Videos: Taste vs HealthOther
Participants in this intervention will watch taste and health focused messaging videos to determine which version is better suited to improve herb and spice usage to improve diet quality in American adults.
Health vs. TasteOther
Participants in this intervention will watch health and taste focused messaging videos to determine which version is better suited to improve herb and spice usage to improve diet quality in American adults.
| Study group | Role | What they receive |
|---|---|---|
| Taste video viewing participants followed by health video viewing participants (n=200) | Active comparator | Participants in this arm will first watch the taste messaging focused videos, followed by the health messaging focused videos. Receives: Other: Videos: Taste vs Health |
| Health video viewing participants followed by taste video viewing participants (n=200) | Active comparator | Participants in this arm will first watch the health messaging focused videos, followed by the taste messaging focused videos. Receives: Other: Health vs. Taste |
What is being measured
The primary outcome is the main question the study is designed to answer.
1. Evaluation questionnaire for the taste videos and the health videos using a visual analog scale from "strongly disagree" to "strongly agree".
Measured: Right after watching the second set of nutrition education videos.
Timeline
From the start of the study to its completion; the mark is today. Estimated dates are the sponsor’s plan.
- First posted5 Sep 2025
- Study start11 Dec 2025
- Primary completion5 Jan 2026
- Study completion5 Jan 2026
Resources
- Official record on ClinicalTrials.govThe registry entry this page is built from, with its full change history.
- Other trials for Behavior, HealthStudies of the same condition, open and under way.
- More trials run by Penn State UniversityThe sponsor's other registered studies.
- What the trial phases meanHow a treatment moves from first tests in people to approval.
More details
For doctors and researchers: how the study is designed, who runs it, and its registry IDs.
Study design
- Study type
- Interventional
- Phase
- Phase N/A
- Primary purpose
- Health services research
- Allocation
- Randomised
- Intervention model
- Crossover
- Masking
- Double blind
- Who is masked
- Participant, Investigator
- Enrolment
- 514 participants (actual)
Sponsor and investigators
- Lead sponsor
- Penn State University
- Sponsor type
- University, hospital or other
- Responsible party
- Principal investigator, Travis Masterson, Penn State University
IDs, dates and publications
- ClinicalTrials.gov ID
- NCT07156162
- Sponsor's protocol ID
- STUDY00027796
- Status last verified
- Apr 2026
- First submitted
- 3 Sep 2025
- Last updated
- 9 Apr 2026
- Results posted
- No
- Data monitoring committee
- No
- FDA-regulated drug
- No
- FDA-regulated device
- No
Study at a glance
From the registry record, last updated by the sponsor on 9 Apr 2026. Recruitment status is as the sponsor reported it: confirm with the study team.
- Official title
- Comparing the Effectiveness of Taste vs. Health-Based Messaging Using Nutrition Education Videos on Increasing Herb and Spice Use to Improve Diet Quality
- ClinicalTrials.gov ID
- NCT07156162
- Acronym / sponsor ID
- STUDY00027796
- Conditions
- Behavior, Health
- Study type
- Interventional
- Recruitment status
- Completed
- Enrolment
- 514 participants (actual)
- Lead sponsor
- Penn State UniversityUniversity, hospital or other
- Study start
- 11 Dec 2025 (actual)
- Primary completion
- 5 Jan 2026 (actual)
- Study completion
- 5 Jan 2026 (actual)
- First posted
- 5 Sep 2025 (actual)
- Results
- Not posted in the source record
Clinical summary
The research question as the sponsor registered it. This describes what the study plans to test, not what it found.
The purpose of this study is to compare the effectiveness of taste vs. health messaging using nutrition education videos. The investigators aim to compare and test 2 taste-based messaging vs. 2 health-based messaging that translate previous findings of how spices can improve diet quality. These objectives will be pursued via the following hypothesis:
Hypothesis 1: Are taste messaging videos more effective in improving consumer interest, knowledge, and confidence in using herbs and spices compared to health messaging focused videos? Hypothesis 2: Will consumers rate the taste messaging videos higher for liking, engagement, and acceptability of herbs and spices compared to health messaging focused videos?
Detailed description
Participants will be randomly assigned to one of two groups: the first group (n~200) will view two taste messaging focused videos emphasizing taste and flavor first followed by the two health messaging focused videos. The second group (n~200) will receive the two health messaging focused videos emphasizing the importance of using herbs to improve health first followed by the two taste messaging focused videos. Randomization will occur using R and the randomization feature will be embedded in the survey. Both groups will have access to the same educational content but the time of viewing the messaging video will differ according to the taste or health focused arm. Participants will complete screening questions first, and if eligible, an online consent form. Participants will also complete an evaluation questionnaire after watching the taste messaging focused videos and after watching the health messaging focused videos. After participants have completed those questionnaires, they will be provided with a list of measures on why they liked a video and will be able to select if they preferred one over the other, as well as their feedback on the videos, and a demographics questionnaire. Investigators will use participants responses for analysis. All participants will complete the survey questions online using their own device.
Study design
- Primary purpose
- Health services research
- Allocation
- Randomised
- Intervention model
- Crossover
- Masking
- Double blind (participant, investigator)
- Number of arms
- 2
| Arm | Type | Receives |
|---|---|---|
| Taste video viewing participants followed by health video viewing participants (n=200) | Active comparator | Other: Videos: Taste vs HealthParticipants in this arm will first watch the taste messaging focused videos, followed by the health messaging focused videos. |
| Health video viewing participants followed by taste video viewing participants (n=200) | Active comparator | Other: Health vs. TasteParticipants in this arm will first watch the health messaging focused videos, followed by the taste messaging focused videos. |
Who may qualify
- Ages
- 18 to 75 years
- Sex
- All
- Healthy volunteers
- Accepted
- Age groups
- Adult, Older adult
Key inclusion criteria (4 listed)
- Adults, 18-75 years of age
- Reside in the United States
- Fluent in English
- Able to cook at home at least 2x/week or more
Key exclusion criteria (4 listed)
- Outside of the 18-75 year age range
- Resides outside the United States
- Are not fluent in English
- Unable to cook at home at least 2x/week
Eligibility is decided by the study team after screening; this overview does not establish that a patient qualifies. Full inclusion and exclusion criteria.
Interventions
| Intervention | Type | Arms |
|---|---|---|
| Videos: Taste vs HealthParticipants in this intervention will watch taste and health focused messaging videos to determine which version is better suited to improve herb and spice usage to improve diet quality in American adults. | Other | Taste video viewing participants followed by health video viewing participants (n=200) |
| Health vs. TasteParticipants in this intervention will watch health and taste focused messaging videos to determine which version is better suited to improve herb and spice usage to improve diet quality in American adults. | Other | Health video viewing participants followed by taste video viewing participants (n=200) |
Primary outcome
1. Evaluation questionnaire for the taste videos and the health videos using a visual analog scale from "strongly disagree" to "strongly agree".
Time frame: Right after watching the second set of nutrition education videos.
Results and safety
The study is completed, but results are not available in the source record. That does not mean the treatment did or did not work.
Research links
- Official record on ClinicalTrials.govLast updated by the sponsor 9 Apr 2026.
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Referral and contact
AzTrials does not enrol participants or take referrals. Contact the study team or a site listed below; they decide who can take part. This study is not recruiting at the moment.
The record lists no contact. Use the official record to reach the sponsor.
1 site in 1 country: see every site and its status.
Questions about this trial
What is this clinical trial studying?
A study testing Videos: Taste vs Health and Health vs. Taste in people with Behavior, Health, run by Penn State University at 1 site in United States.
The full registered description is in the About this study section and the official record.
Who may be eligible to take part?
The sponsor lists 4 inclusion and 4 exclusion criteria. Eligibility is decided by the study team after screening, so read the full criteria and contact a listed site.
Is this clinical trial currently recruiting?
The record says: finished, as of the sponsor's last update on 9 Apr 2026. Status can change between updates, so confirm with the study contact before making plans.
Where is the study taking place?
The record lists 1 site in United States. Whether a site is taking part right now should be confirmed with that site. See every site.
What are the possible benefits and risks?
They depend on the study and the treatment, and no study can promise a benefit. The study team explains the known risks during informed consent, before anyone joins; the record itself does not list them.
Are results available for this study?
The study is completed, but results are not available in the source record. That does not mean the treatment did or did not work.
How can a doctor refer a patient or contact the research team?
The record lists no contact. The official record names the sponsor, who can be asked directly. AzTrials does not enrol participants or take referrals.
What does the primary outcome measure?
1. Evaluation questionnaire for the taste videos and the health videos using a visual analog scale from "strongly disagree" to "strongly agree". (time frame: Right after watching the second set of nutrition education videos.). It is what the study was designed to measure, not a finding.
Where can I read the original study information?
Does a listing mean the treatment is approved or proven to work?
No. A listing means the study is registered. It does not show that the treatment is safe, works, or is approved by a regulator.
How often is this information updated?
AzTrials copies changed records from ClinicalTrials.gov every night and reloads the whole registry every week. The sponsor last updated this record on 9 Apr 2026.