Drinking BehaviorNCT07251192
Social Media Intervention for Risky Drinking
A study testing Social media messaging in people with Drinking Behavior, run by University of Michigan at 1 site in United States.
Trial summary
This study is being completed to test prevention methods to promote wellness and reduce risky behaviors, including the use of substances such as alcohol and other drugs. This study will help the study team learn about ways of delivering this information that is both appealing and helpful to young adults. Read more about this study
- Who is it for?
- Ages 18 to 25 years
- Conditions the study is for
- Drinking Behavior
- What is being tested?
- Social media messaging
- Type of treatment
- Lifestyle or therapy programme
- Could I receive a placebo?
- No, everyone receives an active treatment
- How many people
- 450 participants
- Where
- 1 siteUnited States
- Study dates
- 20 Aug 2026to Mar 2030
- Phase
- Interventional
- Are there results?
- Not yet: the study is under way
Key requirements
Who can take part, as listed by the sponsor. Only the study team can confirm whether you are eligible, so take this list to your doctor.
- Ages 18 to 25 years
- All sexes
- No healthy volunteers
- Adult
Who may be able to join
- Reside in the United States of America (USA) Be able to read English, view, and click on a social media advertisement. Self-reported past-month high-intensity drinking (HID) Regular Snapchat use (at least 3 days/week).
Who cannot join
- Fail identity verification (e.g., IP address, survey completion time) Do not provide sufficient contact information Participated in prior pilot study of same intervention
Trial locations and contacts
1 site in 1 country. Contact the study team or a site near you to ask about taking part.
United States1 site
University of Michigan
Ann Arbor, Michigan, 48109
Erin E Bonar, PhD, 734-764-7936, erinbona@med.umich.edu
About this study
Official title: Testing the Efficacy of a New Intervention for High Intensity Drinking Among Emerging Adults
This study is being completed to test prevention methods to promote wellness and reduce risky behaviors, including the use of substances such as alcohol and other drugs. This study will help the study team learn about ways of delivering this information that is both appealing and helpful to young adults.
- Conditions
- Drinking Behavior
- Being tested
- Social media messaging
- Medical subject headings
- Drinking Behavior
What participants receive
What participants receive. In a randomised study each person is assigned to one group by chance.
Social media messagingBehavioural
A motivational interviewing-based intervention delivered via private health coaching on social media for 8 weeks
| Study group | Role | What they receive |
|---|---|---|
| Control group | No intervention | Link to an educational website about alcohol; link to resources. |
| Social media messaging | Experimental | Health coaching via social media for 8 weeks Receives: Behavioral: Social media messaging |
What is being measured
The primary outcome is the main question the study is designed to answer.
Typical weekly drinking (Daily Drinking Questionnaire)
Change in total typical weekly drinks from baseline to follow-up
Measured: 4-, 8-, and 12-months
Secondary outcomes (3)
Alcohol Use Severity (AUDIT-C)
Change in AUDIT-C score from baseline to follow-up
Measured: 4-, 8-, and 12-months
Depression symptoms (PHQ-8)
Change in depression symptom severity as measured by PHQ-8
Measured: 4-, 8-, and 12-months
Anxiety Symptoms (GAD-7)
Change in anxiety symptom severity as measured by GAD-7
Measured: 4-, 8-, and 12-months
Timeline
From the start of the study to its completion; the mark is today. Estimated dates are the sponsor’s plan.
- First posted26 Nov 2025
- Study start20 Aug 2026 (estimated)
- Primary completionMar 2030 (estimated)
- Study completionMar 2030 (estimated)
Resources
- Official record on ClinicalTrials.govThe registry entry this page is built from, with its full change history.
- Other trials for Drinking BehaviorStudies of the same condition, open and under way.
- More trials run by University of MichiganThe sponsor's other registered studies.
- What the trial phases meanHow a treatment moves from first tests in people to approval.
More details
For doctors and researchers: how the study is designed, who runs it, and its registry IDs.
Study design
- Study type
- Interventional
- Phase
- Phase N/A
- Primary purpose
- Health services research
- Allocation
- Randomised
- Intervention model
- Parallel groups
- Masking
- Double blind
- Who is masked
- Investigator, Outcomes assessor
- Enrolment
- 450 participants (estimated)
Sponsor and investigators
- Lead sponsor
- University of Michigan
- Sponsor type
- University, hospital or other
- Collaborators
- National Institute on Alcohol Abuse and Alcoholism (NIAAA)
- Responsible party
- Principal investigator, Erin Bonar, University of Michigan
- Investigators
- Erin E Bonar, PhD, Principal investigator, University of Michigan
IDs, dates and publications
- ClinicalTrials.gov ID
- NCT07251192
- Sponsor's protocol ID
- HUM00285001
- Other IDs
- R01AA032680
- Status last verified
- Aug 2026
- First submitted
- 18 Nov 2025
- Last updated
- 14 Aug 2026
- Results posted
- No
- Data monitoring committee
- No
- FDA-regulated drug
- No
- FDA-regulated device
- No
- Individual data sharing
- Yes: With participant consent, de-identified data are shared with a data repository with restricted access for future research, as required by the NIAAA.
Study at a glance
From the registry record, last updated by the sponsor on 14 Aug 2026. Recruitment status is as the sponsor reported it: confirm with the study team.
- Official title
- Testing the Efficacy of a New Intervention for High Intensity Drinking Among Emerging Adults
- ClinicalTrials.gov ID
- NCT07251192
- Acronym / sponsor ID
- HUM00285001
- Conditions
- Drinking Behavior
- Study type
- Interventional
- Recruitment status
- Not yet recruiting
- Enrolment
- 450 participants (estimated)
- Lead sponsor
- University of MichiganUniversity, hospital or other
- Collaborators
- National Institute on Alcohol Abuse and Alcoholism (NIAAA)
- Study start
- 20 Aug 2026 (estimated)
- Primary completion
- Mar 2030 (estimated)
- Study completion
- Mar 2030 (estimated)
- First posted
- 26 Nov 2025 (actual)
- Results
- Not posted in the source record
Clinical summary
The research question as the sponsor registered it. This describes what the study plans to test, not what it found.
This study is being completed to test prevention methods to promote wellness and reduce risky behaviors, including the use of substances such as alcohol and other drugs. This study will help the study team learn about ways of delivering this information that is both appealing and helpful to young adults.
Study design
- Primary purpose
- Health services research
- Allocation
- Randomised
- Intervention model
- Parallel groups
- Masking
- Double blind (investigator, outcomes assessor)
- Number of arms
- 2
| Arm | Type | Receives |
|---|---|---|
| Control group | No intervention | –Link to an educational website about alcohol; link to resources. |
| Social media messaging | Experimental | Behavioral: Social media messagingHealth coaching via social media for 8 weeks |
Who may qualify
- Ages
- 18 to 25 years
- Sex
- All
- Healthy volunteers
- Not accepted
- Age groups
- Adult
Key inclusion criteria (1 listed)
- Reside in the United States of America (USA) Be able to read English, view, and click on a social media advertisement. Self-reported past-month high-intensity drinking (HID) Regular Snapchat use (at least 3 days/week).
Key exclusion criteria (1 listed)
- Fail identity verification (e.g., IP address, survey completion time) Do not provide sufficient contact information Participated in prior pilot study of same intervention
Eligibility is decided by the study team after screening; this overview does not establish that a patient qualifies. Full inclusion and exclusion criteria.
Interventions
| Intervention | Type | Arms |
|---|---|---|
| Social media messagingA motivational interviewing-based intervention delivered via private health coaching on social media for 8 weeks | Behavioural | Social media messaging |
Primary outcome
Typical weekly drinking (Daily Drinking Questionnaire)
Time frame: 4-, 8-, and 12-months
Change in total typical weekly drinks from baseline to follow-up
3 secondary outcomes
Alcohol Use Severity (AUDIT-C)
Time frame: 4-, 8-, and 12-months
Depression symptoms (PHQ-8)
Time frame: 4-, 8-, and 12-months
Anxiety Symptoms (GAD-7)
Time frame: 4-, 8-, and 12-months
Results and safety
This study is still under way. Results are not available in the source record yet.
Research links
- Official record on ClinicalTrials.govLast updated by the sponsor 14 Aug 2026.
- Individual participant dataSharing planned: Yes. With participant consent, de-identified data are shared with a data repository with restricted access for future research, as required by the NIAAA.
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Referral and contact
AzTrials does not enrol participants or take referrals. Contact the study team or a site listed below; they decide who can take part.
Erin E Bonar, PhD principal investigator
University of Michigan
1 site in 1 country: see every site and its status.
Questions about this trial
What is this clinical trial studying?
A study testing Social media messaging in people with Drinking Behavior, run by University of Michigan at 1 site in United States.
The full registered description is in the About this study section and the official record.
Who may be eligible to take part?
The sponsor lists 1 inclusion and 1 exclusion criteria. Eligibility is decided by the study team after screening, so read the full criteria and contact a listed site.
Is this clinical trial currently recruiting?
The record says: opening soon, as of the sponsor's last update on 14 Aug 2026. Status can change between updates, so confirm with the study contact before making plans.
Where is the study taking place?
The record lists 1 site in United States. Whether a site is taking part right now should be confirmed with that site. See every site.
What are the possible benefits and risks?
They depend on the study and the treatment, and no study can promise a benefit. The study team explains the known risks during informed consent, before anyone joins; the record itself does not list them.
Are results available for this study?
This study is still under way. Results are not available in the source record yet.
How can a doctor refer a patient or contact the research team?
Contact Erin E Bonar, PhD (7347647936, erinbona@med.umich.edu), or a site near the patient. AzTrials does not enrol participants or take referrals.
What does the primary outcome measure?
Typical weekly drinking (Daily Drinking Questionnaire) (time frame: 4-, 8-, and 12-months). It is what the study was designed to measure, not a finding.
Where can I read the original study information?
Does a listing mean the treatment is approved or proven to work?
No. A listing means the study is registered. It does not show that the treatment is safe, works, or is approved by a regulator.
How often is this information updated?
AzTrials copies changed records from ClinicalTrials.gov every night and reloads the whole registry every week. The sponsor last updated this record on 14 Aug 2026.