CognitionNCT07782229
Appetite and Cognition Response to a Breakfast Cereal
A study testing Ready-To-Eat Cereal in people with Cognition, run by General Mills at 1 site in United States.
Trial summary
The purpose of this study is to examine appetite and cognition responses following consumption of a ready-to-eat breakfast cereal. Read more about this study
- Who is it for?
- Ages 18 to 70 yearsHealthy volunteers can take part
- Conditions the study is for
- Cognition
- What is being tested?
- Ready-To-Eat Cereal
- Could I receive a placebo?
- No, everyone receives an active treatment
- How many people
- 184 participants
- Where
- 1 siteUnited States
- Study dates
- 14 Sep 2026to 21 Sep 2026
- Phase
- Interventional
- Are there results?
- Not yet: the study is under way
Key requirements
Who can take part, as listed by the sponsor. Only the study team can confirm whether you are eligible, so take this list to your doctor.
- Ages 18 to 70 years
- All sexes
- Healthy volunteers accepted
- Adult, Older adult
Who may be able to join
- Healthy adults 18-70 years
- Habitual breakfast cereal consumers (at least several times per month)
- Body mass index 18.5-29.9 kg/m2 (based on self-reported weight and height)
- Understand and willing to follow the study procedures, including having access to a tablet or laptop to use the online platforms for appetite and cognition measurement
- Willing to maintain habitual diet, physical activity pattern, and body weight throughout the trial
- Willing to abstain from strenuous exercise, consuming alcoholic drinks 24 hours before the test day
- Willing to provide informed consent to participate in the study
Who cannot join
- Age or body mass index outside of the inclusion criteria
- Pregnant or lactating women, or women who are planning to become pregnant during the study
- Known food allergies, sensitivities, or intolerance to any food or food ingredients
- Participating in another clinical trial for food, investigational drug, nutritional supplement, or lifestyle modification
- Taking medications that affect appetite, metabolism or blood pressure
- Presence of acute diseases or infection
Show all 14Show fewer
- Presence or history of chronic diseases
- Diagnosed with an eating disorder
- Restraint eaters as determined by a score >4 from the Dutch Eating Behavior Questionnaire1
- Lost or gained 5 or more pounds in the past 3-months
- On a weight loss diet or undergoing intermittent fasting
- COVID-19 infection within the past 3 months
- Subjects who do not eat cereal products
- Subjects who do not understand or are not willing to follow the study procedures
Trial locations and contacts
1 site in 1 country. Contact the study team or a site near you to ask about taking part.
United States1 site, 1 recruiting
- Recruiting
Remote
Minneapolis, Minnesota, 55430
Taylor Banh, PhD, 763-764-7600, taylor.banh@genmills.com
About this study
The purpose of this study is to examine appetite and cognition responses following consumption of a ready-to-eat breakfast cereal.
- Conditions
- Cognition
- Being tested
- Ready-To-Eat Cereal
- Keywords
- cognition, appetite
What participants receive
What participants receive. In a randomised study each person is assigned to one group by chance.
Ready-To-Eat CerealOther
Packaged Ready-To-Eat Cereal product available in retail stores
| Study group | Role | What they receive |
|---|---|---|
| Ready-To-Eat Cereal | Experimental | Packaged ready-to-eat cereal available in retail stores Receives: Other: Ready-To-Eat Cereal |
| Control | No intervention | No intervention (i.e., no food provided) |
What is being measured
The primary outcome is the main question the study is designed to answer.
Rapid Visual Information Processing Task
This computer-based task requires participants to monitor a continuous stream of digits (1-9) presented one at a time on-screen and press the space bar when they detect three consecutive odd or three consecutive even digits. Both accuracy and reaction time will be evaluated.
Measured: 210 minutes
Visual Analogue Scales for Appetite
This VAS questionnaire requires participants to score from 0-100 millimeters (mm) on 6 questions relating to: hunger, fullness, satiation, desire to eat, prospective consumption and satisfaction.
Measured: 240 minutes
Timeline
From the start of the study to its completion; the mark is today. Estimated dates are the sponsor’s plan.
- First posted24 Aug 2026
- Study start14 Sep 2026 (estimated)
- Primary completion21 Sep 2026 (estimated)
- Study completion21 Sep 2026 (estimated)
Resources
- Official record on ClinicalTrials.govThe registry entry this page is built from, with its full change history.
- Other trials for CognitionStudies of the same condition, open and under way.
- What the trial phases meanHow a treatment moves from first tests in people to approval.
More details
For doctors and researchers: how the study is designed, who runs it, and its registry IDs.
Study design
- Study type
- Interventional
- Phase
- Phase N/A
- Primary purpose
- Basic science
- Allocation
- Randomised
- Intervention model
- Crossover
- Masking
- None (open label)
- Enrolment
- 184 participants (estimated)
Sponsor and investigators
- Lead sponsor
- General Mills
- Sponsor type
- Industry (pharma, biotech, devices)
- Responsible party
- Sponsor
IDs, dates and publications
- ClinicalTrials.gov ID
- NCT07782229
- Sponsor's protocol ID
- 0959
- Status last verified
- Aug 2026
- First submitted
- 19 Aug 2026
- Last updated
- 24 Aug 2026
- Results posted
- No
- Data monitoring committee
- No
- FDA-regulated drug
- No
- FDA-regulated device
- No
- Individual data sharing
- No
Study at a glance
From the registry record, last updated by the sponsor on 24 Aug 2026. Recruitment status is as the sponsor reported it: confirm with the study team.
- Official title
- Appetite and Cognition Response to a Breakfast Cereal
- ClinicalTrials.gov ID
- NCT07782229
- Acronym / sponsor ID
- 0959
- Conditions
- Cognition
- Keywords
- cognition, appetite
- Study type
- Interventional
- Recruitment status
- Recruiting
- Enrolment
- 184 participants (estimated)
- Lead sponsor
- General MillsIndustry (pharma, biotech, devices)
- Study start
- 14 Sep 2026 (estimated)
- Primary completion
- 21 Sep 2026 (estimated)
- Study completion
- 21 Sep 2026 (estimated)
- First posted
- 24 Aug 2026 (actual)
- Results
- Not posted in the source record
Clinical summary
The research question as the sponsor registered it. This describes what the study plans to test, not what it found.
The purpose of this study is to examine appetite and cognition responses following consumption of a ready-to-eat breakfast cereal.
Study design
- Primary purpose
- Basic science
- Allocation
- Randomised
- Intervention model
- Crossover
- Masking
- None (open label)
- Number of arms
- 2
| Arm | Type | Receives |
|---|---|---|
| Ready-To-Eat Cereal | Experimental | Other: Ready-To-Eat CerealPackaged ready-to-eat cereal available in retail stores |
| Control | No intervention | –No intervention (i.e., no food provided) |
Who may qualify
- Ages
- 18 to 70 years
- Sex
- All
- Healthy volunteers
- Accepted
- Age groups
- Adult, Older adult
Key inclusion criteria (7 listed)
- Healthy adults 18-70 years
- Habitual breakfast cereal consumers (at least several times per month)
- Body mass index 18.5-29.9 kg/m2 (based on self-reported weight and height)
- Understand and willing to follow the study procedures, including having access to a tablet or laptop to use the online platforms for appetite and cognition measurement
- Willing to maintain habitual diet, physical activity pattern, and body weight throughout the trial
Key exclusion criteria (14 listed)
- Age or body mass index outside of the inclusion criteria
- Pregnant or lactating women, or women who are planning to become pregnant during the study
- Known food allergies, sensitivities, or intolerance to any food or food ingredients
- Participating in another clinical trial for food, investigational drug, nutritional supplement, or lifestyle modification
- Taking medications that affect appetite, metabolism or blood pressure
Eligibility is decided by the study team after screening; this overview does not establish that a patient qualifies. Full inclusion and exclusion criteria.
Interventions
| Intervention | Type | Arms |
|---|---|---|
| Ready-To-Eat CerealPackaged Ready-To-Eat Cereal product available in retail stores | Other | Ready-To-Eat Cereal |
Primary outcome
Rapid Visual Information Processing Task
Time frame: 210 minutes
This computer-based task requires participants to monitor a continuous stream of digits (1-9) presented one at a time on-screen and press the space bar when they detect three consecutive odd or three consecutive even digits. Both accuracy and reaction time will be evaluated.
Visual Analogue Scales for Appetite
Time frame: 240 minutes
This VAS questionnaire requires participants to score from 0-100 millimeters (mm) on 6 questions relating to: hunger, fullness, satiation, desire to eat, prospective consumption and satisfaction.
Results and safety
This study is still under way. Results are not available in the source record yet.
Research links
- Official record on ClinicalTrials.govLast updated by the sponsor 24 Aug 2026.
- Individual participant dataSharing planned: No
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Referral and contact
AzTrials does not enrol participants or take referrals. Contact the study team or a site listed below; they decide who can take part.
1 site in 1 country: see every site and its status.
Questions about this trial
What is this clinical trial studying?
A study testing Ready-To-Eat Cereal in people with Cognition, run by General Mills at 1 site in United States.
The full registered description is in the About this study section and the official record.
Who may be eligible to take part?
The sponsor lists 7 inclusion and 14 exclusion criteria. Eligibility is decided by the study team after screening, so read the full criteria and contact a listed site.
Is this clinical trial currently recruiting?
The record says: looking for participants now, as of the sponsor's last update on 24 Aug 2026. Status can change between updates, so confirm with the study contact before making plans.
Where is the study taking place?
The record lists 1 site in United States. Whether a site is taking part right now should be confirmed with that site. See every site.
What are the possible benefits and risks?
They depend on the study and the treatment, and no study can promise a benefit. The study team explains the known risks during informed consent, before anyone joins; the record itself does not list them.
Are results available for this study?
This study is still under way. Results are not available in the source record yet.
How can a doctor refer a patient or contact the research team?
Contact Taylor Banh, PhD (763-764-7600, taylor.banh@genmills.com), or a site near the patient. AzTrials does not enrol participants or take referrals.
What does the primary outcome measure?
Rapid Visual Information Processing Task (time frame: 210 minutes). The study lists 2 primary outcomes in all. It is what the study was designed to measure, not a finding.
Where can I read the original study information?
Does a listing mean the treatment is approved or proven to work?
No. A listing means the study is registered. It does not show that the treatment is safe, works, or is approved by a regulator.
How often is this information updated?
AzTrials copies changed records from ClinicalTrials.gov every night and reloads the whole registry every week. The sponsor last updated this record on 24 Aug 2026; AzTrials last refreshed its copy on 6 Nov 2026.