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PregnancyNCT07883993

Comparing AI and Standard Pregnancy Chatbots

A study testing Scripted maternal health chatbot and MATRI retrieval-augmented maternal health chatbot in people with Pregnancy and Prenatal Care, run by Nivi, Inc. at 1 site in India.

Not yet recruiting

Opening soon. The study is approved but enrolment has not started yet. Sites may already take enquiries.

Sites and contacts
Official record
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Trial summary

Many pregnant women in India use mobile phones to get health information. Nivi runs a free WhatsApp service called askNivi that answers questions about pregnancy and sends reminders about prenatal care visits. The current version of askNivi replies using a set of prepared answers. Read more about this study

Who is it for?
Ages 18 years and older, women onlyHealthy volunteers can take part
Conditions the study is for
Pregnancy, Prenatal Care, Maternal Health
What is being tested?
Scripted maternal health chatbot and MATRI retrieval-augmented maternal health chatbot
Could I receive a placebo?
No, everyone receives an active treatment
How many people
2,500 participants
Where
1 siteIndia
Study dates
30 Oct 2026to 31 Aug 2028
Phase
Interventional
Are there results?
Not yet: the study is under way

Key requirements

Who can take part, as listed by the sponsor. Only the study team can confirm whether you are eligible, so take this list to your doctor.

  • Ages 18 years and older
  • Women only
  • Healthy volunteers accepted
  • Adult, Older adult

Who may be able to join

  • Age 18 years or older
  • Currently pregnant with gestational age between 10 and 20 weeks, by self report
  • Located in India
  • Self-reported female gender
  • Regular access to a smartphone with WhatsApp
  • Able to communicate in English, Hindi, or Assamese
  • New user of the askNivi chatbot, with study enrollment occurring during onboarding
  • Consents to participate and completes the baseline survey

Who cannot join

  • Age under 18 years
  • Not currently pregnant
  • Gestational age under 10 weeks or over 20 weeks at enrollment
  • Located outside India
  • Self-reported male gender or gender diverse identity, as the chatbot is designed specifically for women
  • No regular access to a smartphone, or unable to use WhatsApp
Show all 10Show fewer
  • Unable to communicate in Hindi, English, or Assamese
  • Self-reported high-risk pregnancy requiring specialized care beyond the scope of the chatbot
  • Previous user of the askNivi chatbot
  • Healthcare provider or researcher involved in maternal health

Trial locations and contacts

1 site in 1 country. Contact the study team or a site near you to ask about taking part.

Ben Bellows, PhD contact

240-481-7476

ben@nivi.io

India1 site
  • AskNivi Private Limited

    Kalyān, Maharashtra, 421201

    Study Coordinator, 240-481-7476, ben@nivi.io

Other trials in India

About this study

Official title: Evaluating the Impact of Generative AI on Pregnancy Chatbot User Engagement and Health Behaviors

Many pregnant women in India use mobile phones to get health information. Nivi runs a free WhatsApp service called askNivi that answers questions about pregnancy and sends reminders about prenatal care visits.

The current version of askNivi replies using a set of prepared answers. This study tests a new version that uses artificial intelligence to write replies. The new version looks up information in a reviewed collection of maternal health materials before answering, so its replies stay grounded in checked sources. It is also designed to recognize symptoms that may signal a pregnancy complication and to tell the user to seek care right away.

Read more

Women who join the study are assigned at random to one of the two versions. Neither version replaces medical care, and both send the same weekly messages and clinic reminders. Women can ask questions at any time throughout their pregnancy.

The study will look at how much women use each version, how useful they find it, how they decide when to seek care, and whether they attend prenatal care visits. About 2,500 pregnant women in Assam, Madhya Pradesh, and Uttar Pradesh will take part. Participation lasts from enrollment, between 10 and 20 weeks of pregnancy, until delivery.

Read the detailed description

Background

Maternal health remains a critical public health challenge in India, with maternal mortality ratios at 96 per 100,000 live births as of 2020. While this represents a significant improvement from 254 per 100,000 in 2006, partly attributed to community health workers (Accredited Social Health Activists or ASHAs) using WhatsApp for health communication, substantial gaps remain in providing timely, accurate maternal health information to pregnant women.

Digital health interventions, particularly chatbots, offer promising solutions for delivering scalable, cost-effective maternal health support. Chatbots can provide 24/7 access to health information, appointment reminders, and emotional support without requiring additional healthcare infrastructure. However, current evidence reveals a critical limitation: engagement with health chatbots typically declines dramatically over time, with retention rates falling from 72% at 2 months to 31% by 8 months.

Most existing maternal health chatbots use scripted, rule-based approaches with predetermined responses. While these systems are reliable and predictable, they often fail to address users' specific questions, leading to frustration and disengagement. Recent advances in Artificial Intelligence (AI), specifically Retrieval-Augmented Generation (RAG) technology, offer a potential solution. RAG enhances Large Language Models (LLMs) by grounding their responses in retrieved information from validated knowledge bases, potentially providing more relevant, personalized responses while reducing the risk of AI hallucinations.

Despite the emergence of RAG technology, no published studies have directly compared RAG-enhanced chatbots with scripted versions in any health context, let alone maternal health. This represents a critical knowledge gap, as RAG systems could potentially maintain higher engagement through more contextually relevant responses while ensuring medical accuracy through grounded information retrieval.

The askNivi platform provides an ideal setting for this comparison. As an established WhatsApp-based chatbot serving pregnant women across India, askNivi has demonstrated feasibility and acceptability. WhatsApp's penetration in India exceeds 500 million users, making it an optimal platform for reaching diverse populations, including those in rural and resource-limited settings.

Design

Two-arm, parallel-group, individually randomized controlled trial conducted on the askNivi WhatsApp platform in India. Allocation is 1:1 using computer-generated permuted block randomization with variable block sizes of 4, 6, and 8, stratified by language preference (Hindi, English, or Assamese). Allocation is automated following consent and completion of the baseline survey. Target enrollment incorporates 20 percent expected attrition.

Arms

Control: the scripted askNivi chatbot currently in deployment. Responses are drawn from prepared content selected by keyword matching, within fixed conversation flows covering predetermined topics.

Intervention: a retrieval-augmented chatbot that classifies incoming user messages, escalates messages indicating a possible clinical emergency to urgent care-seeking guidance, and generates responses to other messages from a curated maternal health corpus. Safety guardrails constrain generated content.

Both arms receive identical weekly template messages and antenatal care visit reminders.

Emergency detection

The intervention arm screens user messages for symptoms that may indicate a pregnancy complication, including severe or persistent headache, unusual swelling of the hands or face, vaginal bleeding, reduced fetal movement, and signs of preeclampsia. On detection, the chatbot advises the user to seek care immediately at her enrolling facility. The chatbot does not make facility appointments or contact providers directly. The control arm provides general health information without active symptom screening.

Setting

Three states where askNivi is deployed through the e-SAATHI initiative: Assam (six districts, with Assamese, Hindi, and English available), Madhya Pradesh (multiple blocks, Hindi and English), and Uttar Pradesh (Varanasi district, Hindi and English). Participation is entirely remote. Data are held on servers in the Mumbai region.

Pilot phase

A pilot precedes full enrollment, testing the randomization mechanism, consent and survey administration over WhatsApp, and system performance across all three languages. Pilot participants are drawn from the same population and pilot data are excluded from the analyses described here.

Analysis

The primary analysis follows intention to treat. Engagement outcomes are measured weekly within participant and analyzed with methods appropriate to repeated measures, accounting for correlation within participant. Secondary analyses adjust for baseline characteristics. An interim review at 50 percent enrollment addresses safety and futility only, with no efficacy stopping rule. Further detail is given in the statistical analysis plan.

Being tested
Scripted maternal health chatbot, MATRI retrieval-augmented maternal health chatbot
Keywords
Chatbot, Artificial Intelligence, Retrieval-Augmented Generation, Digital Health, mHealth, WhatsApp, Antenatal Care, India

What participants receive

What participants receive. In a randomised study each person is assigned to one group by chance.

  • Scripted maternal health chatbotBehavioural

    WhatsApp-delivered chatbot providing maternal health information through prepared responses selected by keyword matching, weekly template messages, and antenatal care visit reminders. Available in Hindi, English, and Assamese.

  • MATRI retrieval-augmented maternal health chatbotBehavioural

    MATRI (Maternal-health Agent for Triage and Retrieval-grounded Interaction) is a WhatsApp-delivered chatbot that classifies incoming user messages, escalates messages indicating a possible clinical emergency to urgent care-seeking guidance, and generates responses to other messages from a curated maternal health corpus. Safety guardrails constrain generated content. Delivers the same weekly template messages and antenatal care visit reminders as the comparator. Available in Hindi, English, and Assamese.

Study groups in NCT07883993
Study groupRoleWhat they receive
Scripted chatbotActive comparatorParticipants receive the askNivi chatbot version currently in deployment. Responses are drawn from prepared content selected by keyword matching, within fixed conversation flows covering predetermined topics. Participants receive weekly template messages and antenatal care visit reminders.
Receives: Behavioral: Scripted maternal health chatbot
Retrieval-augmented chatbotExperimentalParticipants receive a retrieval-augmented version of the askNivi chatbot that generates responses in real time from a curated maternal health corpus, can address questions outside predetermined topics, screens messages for symptoms indicating a possible pregnancy complication, and advises urgent care-seeking when such symptoms are detected. Participants receive the same weekly template messages and antenatal care visit reminders as the comparator arm.
Receives: Behavioral: MATRI retrieval-augmented maternal health chatbot

What is being measured

The primary outcome is the main question the study is designed to answer.

  1. Percentage of weeks with any user interaction

    Binary measure of whether the user gave any response during the specified week. Measured from platform interaction logs.

    Measured: Weekly from enrollment through delivery or gestational week 41, up to 31 weeks

  2. Mean conversational turns per week

    Number of user-initiated messages sent to the chatbot in a given week, averaged across the participant's follow-up weeks. Measured from platform interaction logs.

    Measured: Weekly from enrollment through delivery or gestational week 41, up to 31 weeks

  3. Mean number of substantive user queries per week

    Number of substantive queries sent by the participant in a given week, averaged across her follow-up weeks. A substantive query is a user-initiated free-text message, excluding greetings, acknowledgments, single-word replies, emoji-only messages, system strings, and blanks. The same classification procedure is applied in both arms. Measured from platform interaction logs.

    Measured: Weekly from enrollment through delivery or gestational week 41, up to 31 weeks

  4. Percentage of weeks with any substantive user query

    Binary measure of whether a participant gave any substantive query during the given week, defined as above. Measured from platform interaction logs.

    Measured: Weekly from enrollment through delivery or gestational week 41, up to 31 weeks

Secondary outcomes (8)
  1. Percentage of weeks with user response to weekly template message

    Binary measure of whether the user responded to the template message of the specified week

    Measured: Weekly from enrollment through delivery or gestational week 41, up to 31 weeks

  2. Discernment index from user responses to clinical scenarios

    Score from 0 to 2 across a paired scenario battery. Each participant sees one high-severity and one low-severity scenario at baseline and the other pair at endline, so no scenario is answered twice. Each scenario scores 1 for the keyed action and 0 otherwise. High-severity and low-severity accuracy are also reported separately.

    Measured: Baseline and gestational weeks 38 to 41, up to 31 weeks

  3. Self-reported prenatal care attendance and health-seeking behaviors

    Total antenatal care visits during the pregnancy, self-reported by the participant. Visits since enrollment are reported at midline and total visits for the pregnancy at endline.

    Measured: From enrollment through delivery or gestational week 41, up to 31 weeks

  4. Self-reported acute care-seeking

    The share of reported worrying symptoms for which the participant sought care the same day. Collected through between-survey pulse checks and the midline questionnaire.

    Measured: Every 6 to 8 weeks from enrollment through delivery or gestational week 41, up to 31 weeks

  5. Usability of the chatbot, adapted System Usability Scale

    Mean score across a 5-item usability instrument adapted from the System Usability Scale, with items rated from 1 (strongly disagree) to 5 (strongly agree). Possible range 1 to 5. Higher scores indicate better perceived usability. Negatively worded items are reverse-scored before averaging.

    Measured: Gestational weeks 28 to 30, up to 20 weeks after enrollment

  6. Net Promoter Score

    Single survey item asking how likely the participant is to recommend the chatbot to a pregnant friend or family member, rated from 0 (not at all likely) to 10 (extremely likely). Higher scores indicate greater likelihood to recommend.

    Measured: Gestational weeks 38 to 41 or within one week of delivery, up to 31 weeks

  7. Change in knowledge self-efficacy

    Single survey item, "I feel knowledgeable about my pregnancy," rated from 1 (strongly disagree) to 5 (strongly agree). Higher scores indicate greater self-efficacy. Analyzed as change from baseline.

    Measured: Baseline, gestational weeks 28 to 30, and gestational weeks 38 to 41, up to 31 weeks

  8. Retention assessed as time to last user interaction

    Number of weeks from enrollment to the participant's last interaction with the chatbot. Disengagement is defined as no user interaction of any type for four or more consecutive weeks, with the event dated to the last week containing an interaction. Participants are censored at delivery where the delivery date is known, and at gestational week 41 otherwise.

    Measured: From enrollment to gestational week 41, up to 31 weeks

Timeline

From the start of the study to its completion; the mark is today. Estimated dates are the sponsor’s plan.

  1. First posted20 Oct 2026
  2. Study start30 Oct 2026 (estimated)
  3. Primary completion31 May 2028 (estimated)
  4. Study completion31 Aug 2028 (estimated)

Resources

More details

For doctors and researchers: how the study is designed, who runs it, and its registry IDs.

Study design
Study type
Interventional
Phase
Phase N/A
Primary purpose
Health services research
Allocation
Randomised
Intervention model
Parallel groups
Masking
None (open label)
Enrolment
2,500 participants (estimated)
IDs, dates and publications
ClinicalTrials.gov ID
NCT07883993
Sponsor's protocol ID
NIVI-2026-01
Other IDs
IIS-2229881, PCIIRB\2025-2026\022
Status last verified
Sep 2026
First submitted
20 Sep 2026
Last updated
20 Oct 2026
Results posted
No
Data monitoring committee
No
FDA-regulated drug
No
FDA-regulated device
No
Individual data sharing
Yes: The Principal Investigator will make all raw individual participant data files, together with statistical analysis protocol descriptions and the information needed for proper analysis, available for download a minimum of one year and a maximum of three years after publication of the corresponding manuscripts. All human subjects data will be anonymized prior to analysis, so participant confidentiality will not be compromised by this plan. All hypotheses, methods, and planned analyses are preregistered on ClinicalTrials.gov and AsPredicted.

Questions about this trial

What is this clinical trial studying?

A study testing Scripted maternal health chatbot and MATRI retrieval-augmented maternal health chatbot in people with Pregnancy and Prenatal Care, run by Nivi, Inc. at 1 site in India.

The full registered description is in the About this study section and the official record.

Who may be eligible to take part?

The sponsor lists 8 inclusion and 10 exclusion criteria. Eligibility is decided by the study team after screening, so read the full criteria and contact a listed site.

Is this clinical trial currently recruiting?

The record says: opening soon, as of the sponsor's last update on 20 Oct 2026. Status can change between updates, so confirm with the study contact before making plans.

Where is the study taking place?

The record lists 1 site in India. Whether a site is taking part right now should be confirmed with that site. See every site.

What are the possible benefits and risks?

They depend on the study and the treatment, and no study can promise a benefit. The study team explains the known risks during informed consent, before anyone joins; the record itself does not list them.

Are results available for this study?

This study is still under way. Results are not available in the source record yet.

How can a doctor refer a patient or contact the research team?

Contact Ben Bellows, PhD (240-481-7476, ben@nivi.io), or a site near the patient. AzTrials does not enrol participants or take referrals.

What does the primary outcome measure?

Percentage of weeks with any user interaction (time frame: Weekly from enrollment through delivery or gestational week 41, up to 31 weeks). The study lists 4 primary outcomes in all. It is what the study was designed to measure, not a finding.

Where can I read the original study information?
Does a listing mean the treatment is approved or proven to work?

No. A listing means the study is registered. It does not show that the treatment is safe, works, or is approved by a regulator.

How often is this information updated?

AzTrials copies changed records from ClinicalTrials.gov every night and reloads the whole registry every week. The sponsor last updated this record on 20 Oct 2026.

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Comparing AI and Standard Pregnancy Chatbots | AzTrials