Clinical trials: Behavior, Consumer, open to volunteers
Consumer Behavior
Decoding the Interplay of Front-of-Pack Labels, Price, and Consumer Perceptions: Impact on Food Choices in Korea and Singapore
The global epidemic of obesity and chronic diseases has led to widespread use of front-of-package (FOP) nutrition labels. While existing research has established a link between FOP labels and consumer choices, the interplay…
- Trial name
- NCT07186270
- Testing
- Positively framed FOP labels (present versus absent) x Price (high versus low), Graded FOP labels (no label vs. high rating (grade A) vs. low rating (grade D)) x Price (average vs. premium)
- Volunteers
- 1,000 people
- Sponsor
- Duke-NUS Graduate Medical School