ViolenceNCT02706145
Using Media to Shift Social Norms of Violence Among Youth
A study testing Social norming campaign in people with Violence, run by University of Louisville at 2 sites in United States.
Trial summary
The project will utilize a quasi-experimental design to examine the effectiveness of a community-level, three-year social norming campaign aimed at changing norms of violence among youth 10-24, with West Louisville (WL) as the intervention community and East Nashville, Tennessee as the control community. Read more about this study
- Who is it for?
- Ages 10 to 24 yearsHealthy volunteers can take part
- Conditions the study is for
- Violence
- What is being tested?
- Social norming campaign
- Could I receive a placebo?
- No, everyone receives an active treatment
- How many people
- 8,037 participants
- Where
- 2 sitesUnited States
- Study dates
- Mar 2016to 31 Dec 2021
- Phase
- Interventional
- Are there results?
- None posted in the registry
Key requirements
Who can take part, as listed by the sponsor. Only the study team can confirm whether you are eligible, so take this list to your doctor.
- Ages 10 to 24 years
- All sexes
- Healthy volunteers accepted
- Child, Adult
Who may be able to join
- youth between 10 and 24 years of age who reside in one of the nine neighborhoods of West Louisville or in the comparison site of East Nashville
Who cannot join
- individuals outside the age range (i.e., younger than 10 or older than 24) or who do not live in the intervention or comparison communities
Trial locations and contacts
2 sites in 1 country.
United States2 sites
University of Louisville School of Public Health & Information Sciences
Louisville, Kentucky, 40203
Vanderbilt University
Nashville, Tennessee, 37203
About this study
Official title: Changing the Narrative: Using Media to Shift Social Norms of Violence Among Youth in West Louisville
The project will utilize a quasi-experimental design to examine the effectiveness of a community-level, three-year social norming campaign aimed at changing norms of violence among youth 10-24, with West Louisville (WL) as the intervention community and East Nashville, Tennessee as the control community. The project will address the following research questions (RQs):
RQ1: To what extent is a social norming campaign effective in changing the descriptive and injunctive norms of violence among youth in WL?
Read more
RQ2: To what extent are the descriptive and injunctive norms of violence among youth in WL related to violent behavior (by type)?
RQ3: To what extent is a social norming campaign effective in reducing population rates of youth violence in WL?
RQ4: Which forms of media are most effective in reaching youth of different ages with campaign messages?
RQ5: How is community readiness related to implementation of a community-level social norming campaign?
RQ6: How is community capacity related to implementation of a community-level social norming campaign?
RQ7: How does community capacity to address youth violence change over time with the implementation of a community-level social norming campaign?
RQ8: To what extent is a social norming campaign cost-effective in reducing incidents of serious violence among youth?
Read the detailed description
The Center of Excellence in Youth Violence Prevention at the University of Louisville (UofL) School of Public Health \& Information Sciences capitalizes on a specific window of opportunity-where there is currently alignment of a public consciousness of the issue of youth violence, the availability of expertise to implement a feasible intervention, and substantial political will across community sectors to address the issue. This provides an ideal context for the creation of the UofL Center for Youth Violence Prevention, allowing us to partner with residents and organizations in West Louisville (WL) to develop, implement, and evaluate a community-level intervention to reduce youth violence. To this end, we plan to achieve five specific aims:
AIM 1: Strengthen the infrastructure to support youth violence prevention research and practice at the University of Louisville.
AIM 2: Develop, implement and evaluate a community-level social norming campaign to change the norms of violence among youth in West Louisville using mass and social media.
AIM 3: Document the development and implementation of the social norming campaign to improve replication and scalability in other settings or communities.
AIM 4: Evaluate the relationship between community readiness, community capacity, and the implementation of the community-level social norming campaign.
AIM 5: Facilitate knowledge translation and dissemination initiatives to relevant audiences (i.e., community, local organizations and leaders, youth violence prevention researchers and practitioners, academic peers, and policy-makers) that produce actionable community- and policy-level approaches.
- Conditions
- Violence
- Being tested
- Social norming campaign
- Keywords
- social norms, youth violence, media
What participants receive
What participants receive. In a randomised study each person is assigned to one group by chance.
Social norming campaignOther
community-level, three-year social norming campaign, using traditional and emerging media, aimed at changing norms of violence among youth 10-24
| Study group | Role | What they receive |
|---|---|---|
| Intervention Group (West Louisville) | Experimental | This group will be exposed to the social norming campaign via traditional, mass, and social media over the three-year intervention period. Receives: Other: Social norming campaign |
| Control Group (East Nashville) | No intervention | This group will serve as the control group, and measures of social norms and attitudes toward violence will be compared between this group and the intervention group. |
What is being measured
The primary outcome is the main question the study is designed to answer.
Proportion of youth who report descriptive norms that promote violence as measured by our school survey
Survey will assess population level changes in descriptive norms among youth in the intervention group related to violence compared to control group
Measured: up to 60 months
Proportion of youth who report injunctive norms that promote violence as measured by our school survey
Survey will assess population level changes in injunctive norms among youth in the intervention group related to violence compared to youth in the control group
Measured: up to 60 months
Proportion of youth who engaged in violent behavior in the past 12 months as measured by our school survey
Youth engagement in violent behavior (by type of violence)
Measured: up to 60 months
Community rates of violence involving youth 10-24 aggregated by police department, emergency department, and school district records
Community-level rates of youth violence (by type of violence)
Measured: up to 60 months
Timeline
From the start of the study to its completion; the mark is today. Estimated dates are the sponsor’s plan.
- First posted11 Mar 2016 (estimated)
- Study startMar 2016
- Primary completion31 Dec 2021
- Study completion31 Dec 2021
Resources
- Official record on ClinicalTrials.govThe registry entry this page is built from, with its full change history.
- Publications (5)Papers the sponsor has linked to this study.
- Other trials for ViolenceStudies of the same condition, open and under way.
- More trials run by University of LouisvilleThe sponsor's other registered studies.
- What the trial phases meanHow a treatment moves from first tests in people to approval.
More details
For doctors and researchers: how the study is designed, who runs it, and its registry IDs.
Study design
- Study type
- Interventional
- Phase
- Phase N/A
- Primary purpose
- Prevention
- Allocation
- Non-randomised
- Intervention model
- Parallel groups
- Masking
- None (open label)
- Enrolment
- 8,037 participants (actual)
Sponsor and investigators
- Lead sponsor
- University of Louisville
- Sponsor type
- University, hospital or other
- Collaborators
- Centers for Disease Control and Prevention, Vanderbilt University
- Responsible party
- Principal investigator, Monica L. Wendel, University of Louisville
- Investigators
- Monica L Wendel, DrPH, Principal investigator, University of Louisville School of Public HealthMaury Nation, PhD, Principal investigator, Vanderbilt University
IDs, dates and publications
- ClinicalTrials.gov ID
- NCT02706145
- Sponsor's protocol ID
- 15.0910
- Other IDs
- 1U01CE002711
- Status last verified
- Nov 2022
- First submitted
- 23 Feb 2016
- Last updated
- 14 Nov 2022
- Results posted
- No
- Data monitoring committee
- No
- Individual data sharing
- Yes: Will share data, but nothing with identifiers
Publications
Castle B, Wendel M, Kerr J, Brooms D, Rollins A. Public Health's Approach to Systemic Racism: a Systematic Literature Review. J Racial Ethn Health Disparities. 2019 Feb;6(1):27-36. doi: 10.1007/s40615-018-0494-x. Epub 2018 May 4.
PubMed 29729001Wendel ML, Jones G Jr. Equity for Whom? The Example of Qualified Opportunity Zones. Am J Public Health. 2020 Mar;110(3):280-281. doi: 10.2105/AJPH.2019.305532. No abstract available.
PubMed 32023101Wendel ML. Commentary: Racism is a Public Health Emergency. Fam Community Health. 2020 Oct/Dec;43(4):255-256. doi: 10.1097/FCH.0000000000000281. No abstract available.
PubMed 32826736Castle B, Wendel M, Kelly Pryor BN, Ingram M. Assessing Community Leadership: Understanding Community Capacity for Health Improvement. J Public Health Manag Pract. 2017 Jul/Aug;23 Suppl 4 Suppl, Community Health Status Assessment:S47-S52. doi: 10.1097/PHH.0000000000000587.
PubMed 28542064Golden TL, Wendel ML. Public Health's Next Step in Advancing Equity: Re-evaluating Epistemological Assumptions to Move Social Determinants From Theory to Practice. Front Public Health. 2020 May 7;8:131. doi: 10.3389/fpubh.2020.00131. eCollection 2020.
PubMed 32457863
Study at a glance
From the registry record, last updated by the sponsor on 14 Nov 2022. Recruitment status is as the sponsor reported it: confirm with the study team.
- Official title
- Changing the Narrative: Using Media to Shift Social Norms of Violence Among Youth in West Louisville
- ClinicalTrials.gov ID
- NCT02706145
- Acronym / sponsor ID
- 15.0910
- Conditions
- Violence
- Keywords
- social norms, youth violence, media
- Study type
- Interventional
- Recruitment status
- Completed
- Enrolment
- 8,037 participants (actual)
- Lead sponsor
- University of LouisvilleUniversity, hospital or other
- Collaborators
- Centers for Disease Control and Prevention, Vanderbilt University
- Study start
- Mar 2016 (actual)
- Primary completion
- 31 Dec 2021 (actual)
- Study completion
- 31 Dec 2021 (actual)
- First posted
- 11 Mar 2016 (estimated)
- Results
- Not posted in the source record
Clinical summary
The research question as the sponsor registered it. This describes what the study plans to test, not what it found.
The project will utilize a quasi-experimental design to examine the effectiveness of a community-level, three-year social norming campaign aimed at changing norms of violence among youth 10-24, with West Louisville (WL) as the intervention community and East Nashville, Tennessee as the control community. The project will address the following research questions (RQs):
RQ1: To what extent is a social norming campaign effective in changing the descriptive and injunctive norms of violence among youth in WL?
RQ2: To what extent are the descriptive and injunctive norms of violence among youth in WL related to violent behavior (by type)?
RQ3: To what extent is a social norming campaign effective in reducing population rates of youth violence in WL?
RQ4: Which forms of media are most effective in reaching youth of different ages with campaign messages?
RQ5: How is community readiness related to implementation of a community-level social norming campaign?
RQ6: How is community capacity related to implementation of a community-level social norming campaign?
RQ7: How does community capacity to address youth violence change over time with the implementation of a community-level social norming campaign?
RQ8: To what extent is a social norming campaign cost-effective in reducing incidents of serious violence among youth?
Detailed description
The Center of Excellence in Youth Violence Prevention at the University of Louisville (UofL) School of Public Health \& Information Sciences capitalizes on a specific window of opportunity-where there is currently alignment of a public consciousness of the issue of youth violence, the availability of expertise to implement a feasible intervention, and substantial political will across community sectors to address the issue. This provides an ideal context for the creation of the UofL Center for Youth Violence Prevention, allowing us to partner with residents and organizations in West Louisville (WL) to develop, implement, and evaluate a community-level intervention to reduce youth violence. To this end, we plan to achieve five specific aims:
AIM 1: Strengthen the infrastructure to support youth violence prevention research and practice at the University of Louisville.
AIM 2: Develop, implement and evaluate a community-level social norming campaign to change the norms of violence among youth in West Louisville using mass and social media.
AIM 3: Document the development and implementation of the social norming campaign to improve replication and scalability in other settings or communities.
AIM 4: Evaluate the relationship between community readiness, community capacity, and the implementation of the community-level social norming campaign.
AIM 5: Facilitate knowledge translation and dissemination initiatives to relevant audiences (i.e., community, local organizations and leaders, youth violence prevention researchers and practitioners, academic peers, and policy-makers) that produce actionable community- and policy-level approaches.
Study design
- Primary purpose
- Prevention
- Allocation
- Non-randomised
- Intervention model
- Parallel groups
- Masking
- None (open label)
- Number of arms
- 2
| Arm | Type | Receives |
|---|---|---|
| Intervention Group (West Louisville) | Experimental | Other: Social norming campaignThis group will be exposed to the social norming campaign via traditional, mass, and social media over the three-year intervention period. |
| Control Group (East Nashville) | No intervention | –This group will serve as the control group, and measures of social norms and attitudes toward violence will be compared between this group and the intervention group. |
Who may qualify
- Ages
- 10 to 24 years
- Sex
- All
- Healthy volunteers
- Accepted
- Age groups
- Child, Adult
Key inclusion criteria (1 listed)
- youth between 10 and 24 years of age who reside in one of the nine neighborhoods of West Louisville or in the comparison site of East Nashville
Key exclusion criteria (1 listed)
- individuals outside the age range (i.e., younger than 10 or older than 24) or who do not live in the intervention or comparison communities
Eligibility is decided by the study team after screening; this overview does not establish that a patient qualifies. Full inclusion and exclusion criteria.
Interventions
| Intervention | Type | Arms |
|---|---|---|
| Social norming campaigncommunity-level, three-year social norming campaign, using traditional and emerging media, aimed at changing norms of violence among youth 10-24 | Other | Intervention Group (West Louisville) |
Primary outcome
Proportion of youth who report descriptive norms that promote violence as measured by our school survey
Time frame: up to 60 months
Survey will assess population level changes in descriptive norms among youth in the intervention group related to violence compared to control group
Proportion of youth who report injunctive norms that promote violence as measured by our school survey
Time frame: up to 60 months
Survey will assess population level changes in injunctive norms among youth in the intervention group related to violence compared to youth in the control group
Proportion of youth who engaged in violent behavior in the past 12 months as measured by our school survey
Time frame: up to 60 months
Youth engagement in violent behavior (by type of violence)
Community rates of violence involving youth 10-24 aggregated by police department, emergency department, and school district records
Time frame: up to 60 months
Community-level rates of youth violence (by type of violence)
Results and safety
The study is completed, but results are not available in the source record. That does not mean the treatment did or did not work.
Research links
- Official record on ClinicalTrials.govLast updated by the sponsor 14 Nov 2022.
- Background: PubMed 29729001Castle B, Wendel M, Kerr J, Brooms D, Rollins A. Public Health's Approach to Systemic Racism: a Systematic Literature Review. J Racial Ethn Health Disparities. 2019 Feb;6(1):27-36. doi: 10.1007/s40615-018-0494-x. Epub 2018 May 4.
- Background: PubMed 32023101Wendel ML, Jones G Jr. Equity for Whom? The Example of Qualified Opportunity Zones. Am J Public Health. 2020 Mar;110(3):280-281. doi: 10.2105/AJPH.2019.305532. No abstract available.
- Background: PubMed 32826736Wendel ML. Commentary: Racism is a Public Health Emergency. Fam Community Health. 2020 Oct/Dec;43(4):255-256. doi: 10.1097/FCH.0000000000000281. No abstract available.
- Results publication: PubMed 28542064Castle B, Wendel M, Kelly Pryor BN, Ingram M. Assessing Community Leadership: Understanding Community Capacity for Health Improvement. J Public Health Manag Pract. 2017 Jul/Aug;23 Suppl 4 Suppl, Community Health Status Assessment:S47-S52. doi: 10.1097/PHH.0000000000000587.
- Results publication: PubMed 32457863Golden TL, Wendel ML. Public Health's Next Step in Advancing Equity: Re-evaluating Epistemological Assumptions to Move Social Determinants From Theory to Practice. Front Public Health. 2020 May 7;8:131. doi: 10.3389/fpubh.2020.00131. eCollection 2020.
- Campaign WebsiteLink provided by the sponsor.
- Individual participant dataSharing planned: Yes. Will share data, but nothing with identifiers
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Referral and contact
AzTrials does not enrol participants or take referrals. Contact the study team or a site listed below; they decide who can take part. This study is not recruiting at the moment.
Monica L Wendel, DrPH principal investigator
University of Louisville School of Public Health
Maury Nation, PhD principal investigator
Vanderbilt University
2 sites in 1 country: see every site and its status.
Questions about this trial
What is this clinical trial studying?
A study testing Social norming campaign in people with Violence, run by University of Louisville at 2 sites in United States.
The full registered description is in the About this study section and the official record.
Who may be eligible to take part?
The sponsor lists 1 inclusion and 1 exclusion criteria. Eligibility is decided by the study team after screening, so read the full criteria and contact a listed site.
Is this clinical trial currently recruiting?
The record says: finished, as of the sponsor's last update on 14 Nov 2022. Status can change between updates, so confirm with the study contact before making plans.
Where is the study taking place?
The record lists 2 sites in United States. Whether a site is taking part right now should be confirmed with that site. See every site.
What are the possible benefits and risks?
They depend on the study and the treatment, and no study can promise a benefit. The study team explains the known risks during informed consent, before anyone joins; the record itself does not list them.
Are results available for this study?
The study is completed, but results are not available in the source record. That does not mean the treatment did or did not work.
How can a doctor refer a patient or contact the research team?
The record lists no contact. The official record names the sponsor, who can be asked directly. AzTrials does not enrol participants or take referrals.
What does the primary outcome measure?
Proportion of youth who report descriptive norms that promote violence as measured by our school survey (time frame: up to 60 months). The study lists 4 primary outcomes in all. It is what the study was designed to measure, not a finding.
Where can I read the original study information?
On the ClinicalTrials.gov record for NCT02706145, which also lists 5 linked publications.
Does a listing mean the treatment is approved or proven to work?
No. A listing means the study is registered. It does not show that the treatment is safe, works, or is approved by a regulator.
How often is this information updated?
AzTrials copies changed records from ClinicalTrials.gov every night and reloads the whole registry every week. The sponsor last updated this record on 14 Nov 2022.