Calorie ConsumptionNCT06969651
Effects of Racial Congruence, "Likes", and Food Images in Social Media Ads on Adolescents' Caloric Intake - Study 3
A study testing Black-Food, White-Food and Black-Non Food in people with Calorie Consumption, run by NYU Langone Health at 1 site in United States.
Trial summary
This is a randomized trial to to test the degree to which visual attention to unhealthy foods, racially congruent people, and/or "likes" in social media ads explains the relationship between ad exposure and calorie intake. Read more about this study
- Who is it for?
- Ages 13 to 17 yearsHealthy volunteers can take part
- Conditions the study is for
- Calorie Consumption
- What is being tested?
- Black-Food, White-Food and Black-Non Food
- Type of treatment
- Lifestyle or therapy programme
- Could I receive a placebo?
- No, everyone receives an active treatment
- How many people
- 480 participants
- Where
- 1 siteUnited States
- Study dates
- 30 Apr 2025to Jun 2027
- Phase
- Interventional
Key requirements
Who can take part, as listed by the sponsor. Only the study team can confirm whether you are eligible, so take this list to your doctor.
- Ages 13 to 17 years
- All sexes
- Healthy volunteers accepted
- Child
Who may be able to join
- adolescent (13-17 years of age) who identifies as only non-Latino White or only Black/African American; who logs into Instagram once daily; who can read and speak English
Who cannot join
- - participants who do not meet all criteria described above
Trial locations and contacts
1 site in 1 country. Contact the study team or a site near you to ask about taking part.
Zora Hall contact
United States1 site, 1 recruiting
- Recruiting
NYU Langone Health
New York, New York, 10016
Program Manager, 646-501-3394, krystle.tsai@nyulangone.org
About this study
Official title: Comparing the Effects of Racial Congruence, "Likes," and Food Images in Social Media Ads on Adolescents' Caloric Intake - Study 3
This is a randomized trial to to test the degree to which visual attention to unhealthy foods, racially congruent people, and/or "likes" in social media ads explains the relationship between ad exposure and calorie intake.
Read the detailed description
This is a randomized trial to to test the degree to which visual attention to unhealthy foods, racially congruent people, and/or "likes" in social media ads explains the relationship between ad exposure and calorie intake.
- Conditions
- Calorie Consumption
- Being tested
- Black-Food, White-Food, Black-Non Food, White-Non Food, Food-Many Likes
What participants receive
What participants receive. In a randomised study each person is assigned to one group by chance.
Black-FoodBehavioural
Ads featuring a Black person with a food product
White-FoodBehavioural
Ads featuring a White person with a food product
Black-Non FoodBehavioural
Ads featuring a Black person with a non-food product
White-Non FoodBehavioural
Ads featuring a White person with a non-food product
Food-Many LikesBehavioural
Ads with Many "likes" featuring a food product
Non Food-Many LikesBehavioural
Ads with Many "likes" featuring a non-food product
Food-Few LikesBehavioural
Ads with Few "likes" featuring a food product
Non Food-FewBehavioural
Ads with Few "likes" featuring a non-food product
| Study group | Role | What they receive |
|---|---|---|
| Block 1: Black-Food | Experimental | Exposure to ads with a Black person featuring a food product Receives: Behavioral: Black-Food |
| Block 2: White-Food | Experimental | Exposure to ads with a White person featuring a food product Receives: Behavioral: White-Food |
| Block 3: Black-Non Food | Experimental | Exposure to ads with a Black person featuring a non-food product Receives: Behavioral: Black-Non Food |
| Block 4: White-Non Food | Experimental | Exposure to ads with a White person featuring a non-food product Receives: Behavioral: White-Non Food |
| Block 5: Food-Many Likes | Experimental | Exposure to ads with many "likes" featuring a food product Receives: Behavioral: Food-Many Likes |
| Block 6: Non Food-Many Likes | Experimental | Exposure to ads with many "likes" featuring a non-food product Receives: Behavioral: Non Food-Many Likes |
| Block 7: Food-Few Likes | Experimental | Exposure to ads with few "likes" featuring a food product Receives: Behavioral: Food-Few Likes |
| Block 8: Non Food-Few Likes | Experimental | Exposure to ads with few "likes" featuring a non-food product Receives: Behavioral: Non Food-Few |
What is being measured
The primary outcome is the main question the study is designed to answer.
Caloric Intake
number of calories consumed during the study protocol
Measured: Day 0 (Approximately 60 minutes)
Visual Attention to Ad Features - First Fixation
Measured as time to first fixation to the advertisement.
Measured: Day 0 (Approximately 60 minutes)
Visual Attention to Ad Features - Gaze Duration
Measured as the gaze duration during the advertisement.
Measured: Day 0 (Approximately 60 minutes)
Visual Attention to Ad Features - Number of Fixations
Measured as the number of fixations on ad features.
Measured: Day 0 (Approximately 60 minutes)
Timeline
From the start of the study to its completion; the mark is today. Estimated dates are the sponsor’s plan.
- First posted14 May 2025
- Study start30 Apr 2025
- Primary completionJun 2027 (estimated)
- Study completionJun 2027 (estimated)
Resources
- Official record on ClinicalTrials.govThe registry entry this page is built from, with its full change history.
- Other trials for Calorie ConsumptionStudies of the same condition, open and under way.
- More trials run by NYU Langone HealthThe sponsor's other registered studies.
- What the trial phases meanHow a treatment moves from first tests in people to approval.
More details
For doctors and researchers: how the study is designed, who runs it, and its registry IDs.
Study design
- Study type
- Interventional
- Phase
- Phase N/A
- Primary purpose
- Prevention
- Allocation
- Randomised
- Intervention model
- Crossover
- Model description
- Within-Subjects Block Design
- Masking
- Double blind
- Who is masked
- Participant, Investigator
- Enrolment
- 480 participants (estimated)
Sponsor and investigators
- Lead sponsor
- NYU Langone Health
- Sponsor type
- University, hospital or other
- Collaborators
- National Institutes of Health (NIH), National Cancer Institute (NCI), New York University
- Responsible party
- Sponsor
- Investigators
- Marie A. Bragg, PhD, Principal investigator, NYU Langone Health
IDs, dates and publications
- ClinicalTrials.gov ID
- NCT06969651
- Sponsor's protocol ID
- 20-01796-3
- Other IDs
- R01CA248441
- Status last verified
- Jun 2026
- First submitted
- 6 May 2025
- Last updated
- 10 Jun 2026
- Results posted
- No
- Data monitoring committee
- No
- FDA-regulated drug
- No
- FDA-regulated device
- No
- Individual data sharing
- Undecided