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AttitudesNCT07102472

An Experiment Comparing Public Reactions to the Labels "Community Immunity" Versus "Herd Immunity".

A study testing Using the term "community immunity" instead of "herd immunity" and Herd immunity in people with Attitudes, run by Laval University.

Not yet recruiting

Opening soon. The study is approved but enrolment has not started yet. Sites may already take enquiries.

Sites and contacts
Official record
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Trial summary

Participants are shown a scenario consisting of static images from a previous study ("herdimm") showing a visualization of how herd immunity works. Participants are randomized to see the text with the term "herd immunity" or "community immunity." Read more about this study

Who is it for?
Ages 18 years and olderHealthy volunteers can take part
Conditions the study is for
Attitudes
What is being tested?
Using the term "community immunity" instead of "herd immunity" and Herd immunity
Could I receive a placebo?
Yes, some participants may receive a placebo
How many people
350 participants
Where
No sites listed yet
Study dates
22 Jul 2025to 31 Aug 2025
Phase
Interventional
Are there results?
Not yet: the study is under way

Key requirements

Who can take part, as listed by the sponsor. Only the study team can confirm whether you are eligible, so take this list to your doctor.

  • Ages 18 years and older
  • All sexes
  • Healthy volunteers accepted
  • Adult, Older adult

Who may be able to join

  • Able to use a computer
  • Able to use the internet
  • Able to read and respond to questions in English or French
  • 18+ years old and living in Canada

Who cannot join

  • Unable to view images on a computer

Trial locations and contacts

No sites are listed yet. Contact the study team or a site near you to ask about taking part.

About this study

Official title: Community Immunity Versus Herd Immunity

Participants are shown a scenario consisting of static images from a previous study ("herdimm") showing a visualization of how herd immunity works. Participants are randomized to see the text with the term "herd immunity" or "community immunity."

Conditions
Attitudes
Being tested
Using the term "community immunity" instead of "herd immunity", Herd immunity
Medical subject headings
Behavior

What participants receive

What participants receive. In a randomised study each person is assigned to one group by chance.

  • Using the term "community immunity" instead of "herd immunity"Behavioural

    In the intervention arm, participants are shown the less traditional term "community immunity" in place of the more traditional "herd immunity"

  • Herd immunityBehavioural

    Using the traditional term "herd immunity"

Study groups in NCT07102472
Study groupRoleWhat they receive
Herd immunityPlacebo comparatorNot described
Receives: Behavioral: Herd immunity
Community immunityExperimentalNot described
Receives: Behavioral: Using the term "community immunity" instead of "herd immunity"

What is being measured

The primary outcome is the main question the study is designed to answer.

  1. Orientation towards protection of others

    A measure of the extent to which people believe that individual vaccination behavior is important to protect others. Question wording: "When a safe and effective vaccine exists that can prevent people from catching and passing on a contagious disease, it is important for people to get vaccinated to protect ..." Measured across two to three items (family, others in the community, people who are more vulnerable to disease) on a 7-point Likert-type scale (strongly disagree = 1, strongly agree = 7).

    Measured: Immediately after the intervention

Timeline

From the start of the study to its completion; the mark is today. Estimated dates are the sponsor’s plan.

  1. First posted3 Aug 2025
  2. Study start22 Jul 2025 (estimated)
  3. Primary completion31 Aug 2025 (estimated)
  4. Study completion31 Aug 2025 (estimated)

Resources

More details

For doctors and researchers: how the study is designed, who runs it, and its registry IDs.

Study design
Study type
Interventional
Phase
Phase N/A
Primary purpose
Health services research
Allocation
Randomised
Intervention model
Parallel groups
Masking
Single blind
Who is masked
Participant
Enrolment
350 participants (estimated)
IDs, dates and publications
ClinicalTrials.gov ID
NCT07102472
Sponsor's protocol ID
commimm
Status last verified
Jul 2025
First submitted
28 Jul 2025
Last updated
3 Aug 2025
Results posted
No
Data monitoring committee
No
FDA-regulated drug
No
FDA-regulated device
No
Individual data sharing
Yes: Anonymized data will be deposited on Borealis, Laval University's official data repository.

Questions about this trial

What is this clinical trial studying?

A study testing Using the term "community immunity" instead of "herd immunity" and Herd immunity in people with Attitudes, run by Laval University.

The full registered description is in the About this study section and the official record.

Who may be eligible to take part?

The sponsor lists 4 inclusion and 1 exclusion criteria. Eligibility is decided by the study team after screening, so read the full criteria and contact a listed site.

Is this clinical trial currently recruiting?

The record says: opening soon, as of the sponsor's last update on 3 Aug 2025. Status can change between updates, so confirm with the study contact before making plans.

What are the possible benefits and risks?

They depend on the study and the treatment, and no study can promise a benefit. Some participants in this study may receive a placebo. The study team explains the known risks during informed consent, before anyone joins; the record itself does not list them.

Are results available for this study?

This study is still under way. Results are not available in the source record yet.

How can a doctor refer a patient or contact the research team?

Contact Holly Witteman, PhD (418-656-2131, holly.witteman@fmed.ulaval.ca), or a site near the patient. AzTrials does not enrol participants or take referrals.

What does the primary outcome measure?

Orientation towards protection of others (time frame: Immediately after the intervention). It is what the study was designed to measure, not a finding.

Where can I read the original study information?
Does a listing mean the treatment is approved or proven to work?

No. A listing means the study is registered. It does not show that the treatment is safe, works, or is approved by a regulator.

How often is this information updated?

AzTrials copies changed records from ClinicalTrials.gov every night and reloads the whole registry every week. The sponsor last updated this record on 3 Aug 2025.

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