Food ChoicesNCT05380505
Influence of Social Media Ads on Food Choice
A study testing Racially Congruent Ads and Racially Incongruent Ads in people with Food Choices, run by NYU Langone Health at 1 site in United States.
Trial summary
This is a randomized trial to examine the influence of race-congruent food marketing on social media among Black and White adolescents. Read more about this study
- Who is it for?
- Ages 13 to 17 yearsHealthy volunteers can take part
- Conditions the study is for
- Food Choices
- What is being tested?
- Racially Congruent Ads and Racially Incongruent Ads
- Type of treatment
- Lifestyle or therapy programme
- Could I receive a placebo?
- No, everyone receives an active treatment
- How many people
- 1,252 participants
- Where
- 1 siteUnited States
- Study dates
- 16 Mar 2022to 4 Mar 2023
- Phase
- Interventional
Key requirements
Who can take part, as listed by the sponsor. Only the study team can confirm whether you are eligible, so take this list to your doctor.
- Ages 13 to 17 years
- All sexes
- Healthy volunteers accepted
- Child
Who may be able to join
- adolescent (13-17 years of age)
- who identifies as only non-Latino White or only Black/African American
- who logs into Facebook once daily
- who can read and speak English
Who cannot join
- participants who do not meet all criteria described above.
Trial locations and contacts
1 site in 1 country.
About this study
Official title: Examining Influence of Social Media Ads on Black and White Adolescents' Food Choices
This is a randomized trial to examine the influence of race-congruent food marketing on social media among Black and White adolescents.
Read the detailed description
This randomized trial evaluates the extent to which exposure to racially congruent vs. incongruent Facebook food ads causes Black vs. White adolescents to purchase more calories for a snack
- Conditions
- Food Choices
- Being tested
- Racially Congruent Ads, Racially Incongruent Ads
What participants receive
What participants receive. In a randomised study each person is assigned to one group by chance.
Racially Congruent AdsBehavioural
Facebook food ads that are racially congruent.
Racially Incongruent AdsBehavioural
Facebook food ads that are racially incongruent.
| Study group | Role | What they receive |
|---|---|---|
| Condition 1: Race Congruent Ads | Experimental | Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study. Receives: Behavioral: Racially Congruent Ads |
| Condition 2: Race Incongruent Ads | Experimental | Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study. Receives: Behavioral: Racially Incongruent Ads |
What is being measured
The primary outcome is the main question the study is designed to answer.
Number of Calories Purchased
Measured: 15 minutes
Secondary outcomes (2)
Attitude Toward Ad
Attitude will be reported on a Likert scale of 1 to 100 (1 = likeable, 100 = unlikeable). The higher the score, the less likeable the ad is to the participant.
Measured: 15 minutes
Time Spent Viewing Ad
Time spend viewing ad.
Measured: 15 minutes
Timeline
From the start of the study to its completion; the mark is today. Estimated dates are the sponsor’s plan.
- First posted19 May 2022
- Study start16 Mar 2022
- Primary completion4 Mar 2023
- Study completion4 Mar 2023
Resources
- Official record on ClinicalTrials.govThe registry entry this page is built from, with its full change history.
- Posted resultsParticipant flow, outcome measures and adverse events reported by the sponsor.
- Other trials for Food ChoicesStudies of the same condition, open and under way.
- More trials run by NYU Langone HealthThe sponsor's other registered studies.
- What the trial phases meanHow a treatment moves from first tests in people to approval.
More details
For doctors and researchers: how the study is designed, who runs it, and its registry IDs.
Study design
- Study type
- Interventional
- Phase
- Phase N/A
- Primary purpose
- Prevention
- Allocation
- Randomised
- Intervention model
- Factorial
- Model description
- The intervention is exposure to Facebook food ads that are either race congruent or race incongruent, and that have varying numbers of likes.
- Masking
- Double blind
- Who is masked
- Participant, Investigator
- Enrolment
- 1,252 participants (actual)
Sponsor and investigators
- Lead sponsor
- NYU Langone Health
- Sponsor type
- University, hospital or other
- Collaborators
- National Institutes of Health (NIH), National Cancer Institute (NCI)
- Responsible party
- Sponsor
- Investigators
- Marie Bragg, PhD, Principal investigator, NYU Langone Health
IDs, dates and publications
- ClinicalTrials.gov ID
- NCT05380505
- Sponsor's protocol ID
- 20-01796-1
- Other IDs
- R01CA248441
- Status last verified
- May 2025
- First submitted
- 14 May 2022
- Last updated
- 16 May 2025
- Results posted
- Yes, on ClinicalTrials.gov
- Data monitoring committee
- No
- FDA-regulated drug
- No
- FDA-regulated device
- No
- Individual data sharing
- No